Senior Manager, Lifecycle Marketing

🕒 Março 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $129.900 - $172.144 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Articulate

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2002

💰 $1.500.000.000 Series A em 2021-06

A Articulate desenvolve software, conteúdo e recursos de e-learning que transformam a forma como o mundo aprende. Mais de 120.000 organizações em todo o mundo, incluindo todas as 100 da Fortune 100, criaram milhões de cursos usando nossa plataforma de treinamento online, a Articulate 360. Com a Articulate 360, os desenvolvedores de e-learning obtêm tudo o que precisam para criar cursos para seus sistemas de gerenciamento de aprendizagem, incluindo o premiado aplicativo de autoria Storyline 360. Saiba mais sobre a Articulate 360 em https://articulate.com/360. A Articulate também possui a maior comunidade do setor, a E-Learning Heroes, onde profissionais de treinamento online encontram inspiração, orientação, suporte ao produto e melhores práticas na construção de treinamentos online. Junte-se aos mais de 1,2 milhões de membros da E-Learning Heroes em https://community.articulate.com. Como uma organização centrada nas pessoas, a Articulate é movida pela nossa visão de capacitar as pessoas a viverem melhor. Estamos comprometidos em oferecer o melhor valor aos clientes e agir corretamente com nossos funcionários. Estamos construindo uma equipe que reflete o mundo em que vivemos e um ambiente onde pessoas de diversos backgrounds se sintam incluídas. Saiba mais sobre por que somos um dos Melhores Lugares para Trabalhar de 2022 segundo a Inc. Magazine: https://articulate.com/about/careers

Descrição

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell • Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue • Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs • Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development • Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels • Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders • Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development • Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team's technical capabilities • Foster a culture of accountability, curiosity, and continuous improvement • Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments • Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals • Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel • Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

🎯 Requisitos

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization • Expertise in lifecycle marketing best practices, especially in a product-led growth environment • Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools) • Experience managing direct reports and developing high-performing individual contributors • Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership • Strong analytical skills and ability to translate performance data into actionable insights • Excellent prioritization and project management abilities • Outstanding verbal and written communication skills • High attention to detail and commitment to quality • Four-year college degree or equivalent experience.

🏖️ Benefícios

• bonuses • robust suite of benefits