Product Growth Marketing Manager, Lifecycle – GTM Systems

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🕒 Outubro 1

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 30%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Aspire Software

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Descrição

• Define and refine product positioning and value propositions with product leadership • Translate product features and releases into audience-specific messaging for personas and segments • Execute launches through target segments, lifecycle and nurture workflows, in-app guides, sales sequences, and snippets • Create battlecards, talk tracks, and objection handling for Sales and Customer Growth teams • Manage the CRM data model, custom properties, lifecycle stages, lead status, lists, segments, forms, and workflow automation • Maintain CRM data quality and governance, including deduplication, field standards, deal stages, and documentation • Orchestrate the GTM stack across CRM, app telemetry, data enrichment, and automation tools • Build enrichment workflows for firmographic, contact, and segment data • Design and tune fit, intent, and product-usage scoring models using AI and predictive approaches • Own lead and account routing rules, handoff SLAs, alerts, speed-to-lead, and conversion monitoring • Run demand-generation experiments and scale or replace experiments based on results • Build campaigns, nurture tracks, and outbound sequences against enriched and scored segments • Own lifecycle programs for onboarding, activation, feature adoption, cross-sell, expansion, renewal, and win-back • Build behavior-triggered journeys combining CRM email and telemetry-driven in-app guides • Build dashboards and recurring funnel reporting covering pipeline, conversion, velocity, channel and campaign performance, and product adoption • Set attribution and experiment measurement standards and recommend investment priorities • Report to the VP of Revenue Operations and collaborate across Product, Sales, Customer Growth, and leadership

🎯 Requisitos

• 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role • Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting • Experience partnering with product leadership to define positioning and value propositions, and translating individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement • Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches • Track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes • Experience building behavior-triggered lifecycle programs across email and in-app channels • Strong funnel reporting and analytics skills, including defining stages and conversion metrics, building dashboards, and working with data in spreadsheets or BI tools • Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries • Strong project management and systems thinking, with a habit of documenting what you build • Builder mentality and ability to move between strategy and hands-on execution • Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is preferred but not required • Experience with vertical SaaS, multi-product portfolios, or marketing to SMB and enterprise or public-sector buyers • CRM certifications or hands-on experience with CRM AI and data enrichment features • Hands-on experience with in-app engagement or product adoption platforms • Experience with enrichment and GTM automation tools • Technical comfort with SQL, APIs and webhooks, or light scripting in JavaScript or Python • Comfort building AI-powered workflows for research, enrichment, scoring, and content variation

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