Marketing Transitions Manager

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Asset Living

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1986, a Asset Living é uma verdadeira empresa de gestão imobiliária terceirizada com décadas de experiência em proporcionar um valor excepcional aos parceiros em todo o país. Como líder em gestão imobiliária terceirizada, a Asset Living é a quarta maior do país (Top 50 do Conselho Nacional de Habitação Multifamiliar) e permanece como a gestora número 1 de imóveis de habitação estudantil terceirizada nos EUA por 11 anos consecutivos (Student Housing Business). Com mais de 36 anos de experiência, o crescente portfólio da Asset Living inclui uma infinidade de propriedades em todo o país que abrangem as divisões de habitação multifamiliar, aluguel de casas unifamiliares, habitação acessível, built-to-rent, adultos ativos e habitação estudantil.

Descrição

• Lead the development and execution of marketing strategies for newly onboarded communities. • Evaluate existing marketing efforts from prior management companies and recommend improvements to digital presence, brand positioning, and lead generation. • Partner with operational leadership to ensure marketing strategies align with occupancy goals and ownership expectations. • Oversee the setup and coordination of marketing assets including logos, photography, domains, websites, and other digital platforms during onboarding. • Oversee the setup, optimization, and auditing of Internet Listing Services (ILS) including Apartments.com, Zillow, Apartment List, and similar platforms. • Ensure accurate property listings across ILS platforms, Google Business Profiles, and social media channels. • Collaborate with internal digital marketing teams to launch and optimize campaigns including PPC, Performance Max, retargeting, and paid social. • Monitor marketing performance to ensure communities remain competitive within their markets. • Coordinate with internal design teams and vendors to implement or refresh community branding including logos, photography, websites, signage, and marketing collateral. • Ensure brand consistency across all marketing platforms during the transition process. • Support rebranding initiatives related to property repositioning, renovations, or name changes. • Serve as the primary marketing advisor for communities during the transition period. • Lead marketing discussions with operational leadership, internal stakeholders, and ownership groups, presenting recommendations clearly and confidently. • Collaborate cross-functionally with operations teams, marketing departments, and external partners to support successful transitions. • Manage multiple concurrent property transitions while maintaining organization and adherence to established timelines. • Ensure all marketing platforms, digital assets, and branding elements are properly implemented during onboarding. • Support team goals related to transition efficiency, including maintaining established timeline benchmarks. • Provide leadership, mentorship, and support to Marketing Transitions Associates. • Foster a collaborative team environment focused on innovation, problem-solving, and continuous improvement. • Analyze marketing performance data, lead trends, and leasing metrics to inform strategic recommendations. • Identify opportunities to improve lead generation, digital visibility, and marketing efficiency. • Evaluate new marketing tools and strategies that enhance transition performance.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business, or a related field preferred. • 3+ years of marketing experience, preferably within multifamily or student housing, real estate, or digital marketing. • Strong understanding of digital marketing strategies including ILS platforms, paid media, and social media marketing. • Experience managing multiple projects in a fast-paced environment. • Strong analytical, organizational, and communication skills. • Experience with Property Management Software – Yardi, OneSite, Entrata preferred. • Experience with industry-related CRMs – EliseAI, Knock preferred. • Experience supporting property transitions, portfolio onboarding, or rebrand initiatives preferred.

🏖️ Benefícios

• Health insurance • 401(k) matching • Paid time off • Flexible work hours