Senior Channel Marketing Performance Manager

🕒 Ontem

🚗 Michigan – Remoto

🚗 Michigan – Remote

💵 $117.905 - $215.484 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Flagstar Bank

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

🏦 Bancário

💸 Finanças

🏠 Imobiliário

Banking • Finance • Real Estate

O Flagstar Bank é um banco comercial diversificado focado em construir relacionamentos para ajudar os clientes em suas jornadas financeiras, seja para necessidades pessoais ou empresariais. O banco oferece uma ampla gama de serviços financeiros, incluindo banco pessoal e empresarial, empréstimos, hipotecas, gestão de patrimônio e serviços de investimento. O Flagstar está comprometido com o envolvimento comunitário e com o atendimento das necessidades bancárias de bairros diversos, incluindo áreas de baixa e média renda, enquanto promove diversidade, equidade e inclusão dentro de suas operações.

Descrição

• Leads operational, measurement, and technology capabilities for growth marketing performance • Establishes and governs performance standards for paid, owned, and earned marketing channels • Develops operational frameworks for campaign optimization and performance consistency • Identifies process and technology gaps impacting effectiveness • Owns governance and optimization of the marketing technology ecosystem • Defines integration standards for data connectivity and interoperability • Develops enterprise standards for KPI definitions and performance reporting • Partners with Analytics teams for improved visibility and actionable insights • Leads audience activation capabilities for paid media and cross-channel engagement • Governs experimentation frameworks and prioritization models for continuous testing and learning

🎯 Requisitos

• Undergraduate Degree (4 years or equivalent) • 12+ Years of experience in growth marketing, marketing operations, marketing technology, digital analytics, or a related field • Expertise across multiple digital and traditional marketing channels, including paid media, lifecycle marketing, SEO, and audience activation • Design and governance of marketing measurement frameworks, attribution models, conversion tracking strategies, and performance reporting • Strong understanding of tag management systems, event tracking, pixel implementation, data layers, and measurement governance practices • Leading API integrations, server-side tracking implementations, and marketing platform connectivity initiatives • Development of experimentation frameworks and scalable optimization processes • Working with first-party data strategies, audience segmentation, retargeting, and customer activation frameworks • Ability to translate complex business requirements into scalable operational and technical solutions • Strong cross-functional leadership and stakeholder management capabilities

🏖️ Benefícios

• medical, dental, vision, life, and disability insurance • comprehensive leave program