Senior Marketing Strategist

🕒 Agosto 26

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.000 - $110.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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ATAK Interactive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2005

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A ATAK Interactive é uma agência de marketing e tecnologia de serviço completo que se especializa em Revenue Operations (RevOps) para ajudar empresas a otimizar seus processos de vendas, marketing e sucesso do cliente. Eles utilizam estratégias e tecnologias inovadoras, como HubSpot e Salesforce, para otimizar sistemas de CRM, aprimorar a geração de leads e melhorar a eficiência geral dos negócios. Com um forte foco em soluções personalizadas, a ATAK oferece serviços que vão desde automação de marketing e capacitação de vendas até desenvolvimento full-stack e design UI/UX, garantindo que seus clientes alcancem crescimento e sucesso mensuráveis.

Descrição

• Own integrated marketing strategy across key client accounts, from initial diagnosis through roadmap development and ongoing optimization • Build go-to-market and lead generation strategies aligning messaging, targeting, channel mix, and buyer journey • Shape market entry and positioning approaches for new offerings, segments, or repositioning efforts • Define ICP, value proposition, and messaging • Serve as strategic lead in client relationships • Translate data into executive-ready insights and long-term growth recommendations • Identify opportunities to grow accounts and improve results • Lead workshops and strategy sessions connecting marketing performance to business outcomes • Develop cross-channel demand generation strategies across organic visibility, paid acquisition, and content • Translate go-to-market strategy into executable demand programs aligned to pipeline goals • Partner with Paid Media to integrate search, social, and retargeting campaigns • Guide testing, conversion optimization, and measurement strategies • Optimize lead generation funnels across Google, Meta, LinkedIn, and emerging AI platforms • Develop strategies to increase client presence across traditional search and AI-driven discovery platforms, including Google SGE, ChatGPT, Gemini, Perplexity, and Copilot • Integrate SEO best practices such as semantic structure, entity optimization, and structured data • Build reporting frameworks tracking MQLs, CAC, ROAS, AI inclusion rate, share of generative voice, and entity authority • Monitor search and AI discovery trends and translate them into client-ready strategies • Collaborate with SEO, Paid Media, Content, PMs, developers, and other client-facing team members • Evaluate and integrate emerging tools, automation workflows, and data layers

🎯 Requisitos

• At least 1 year of prior agency experience • 5+ years of experience in marketing strategy, ideally within an agency or consulting environment • Experience leading multi-channel engagements, not just optimizing individual channels • Experience building or contributing to go-to-market strategy, including positioning, ICP definition, and launch planning • Ability to connect go-to-market strategy to demand and pipeline • Experience with demand generation and full-funnel lead generation strategy • Sufficient knowledge of paid media, including Google Ads, LinkedIn Ads, and Meta Ads, to direct and integrate campaigns • Experience with content strategy and brand positioning • Experience with marketing analytics and reporting, including GA4, HubSpot, Looker Studio, Databox, or similar • Meaningful SEO and AEO experience • Understanding of organic visibility, structured data, entity optimization, and AI-driven discovery • Experience with B2B clients or lead generation-focused brands • Understanding of pipeline, MQLs, and marketing's connection to sales outcomes • Exceptional verbal and written communication skills • Ability to run client strategy sessions and write executive summaries • Ability to manage competing priorities, stay composed under pressure, and drive work to completion independently

🏖️ Benefícios

• Unlimited PTO • Medical insurance • Dental insurance • Vision insurance • Life insurance • 401(k) with 5% match