Data Analyst – GA4, GTM

🕒 Outubro 2

🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📉 Analista de Dados

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Atomic - Remote Jobs

1 - 10 funcionários

📣 Marketing

📦 Logística

✈️ Turismo

Marketing • Logistics • Travel

Atomic - Remote Jobs é uma plataforma de recrutamento que conecta profissionais de tecnologia da América Latina e Canadá com oportunidades de carreira remotas em startups e empresas consolidadas ao redor do mundo. A plataforma opera um quadro de empregos remoto e oferece suporte personalizado ao candidato e correspondência de vagas, focando em funções nas áreas de engenharia, design, marketing e operações, enquanto enfatiza a transparência, adequação de carreira a longo prazo e arranjos de trabalho remotos.

Descrição

• Deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager • Build and maintain data layers with the Web Services team • Manage GTM container structure, triggers, and variables across a multi-client environment • Implement server-side tagging where it improves measurement accuracy and durability • Connect website activity to Meta, Google Ads, TikTok, LinkedIn, and Snapchat using browser pixels and Conversion APIs • Configure standard and custom conversion events for leads, applications, and inquiries • Configure and maintain GA4 event tracking and key events from ad click through form submission and CRM entry • Partner with Paid Media and Web Services teams to launch campaigns and landing pages with verified tracking • Audit and debug broken tags, dropped events, and data discrepancies across client websites • Troubleshoot mismatches between ad platforms, GA4, and CRM to identify root causes • Run routine tag health audits across the client portfolio • Verify events in platform Events Managers and GA4 DebugView before campaign launches • Manage cookie consent banners and consent mode configuration • Keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations • Monitor platform and browser changes affecting tracking durability and recommend adjustments • Maintain tagging plans, naming conventions, and QA checklists • Translate business requirements into functional tracking solutions • Document technical setups for internal teams

🎯 Requisitos

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment • Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging • Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms • Working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn • Hands-on GA4 experience, including event configuration, key events, and DebugView • Comfort with HTML, CSS selectors, and basic JavaScript • Skilled use of GTM Preview mode and browser developer tools, including inspect element and network tab • Understanding of GDPR, CCPA, and consent management platforms • Ability to understand how tracking decisions affect Paid Media performance KPIs • Analytical, solution-driven mindset with strong communication skills • Education marketing experience especially valued • Interest in using AI or LLM tools for tag management audits, data layer validation, tracking troubleshooting, server-side tag configuration, conversion modeling, or technical documentation is a bonus

🏖️ Benefícios

• Remote role with the flexibility that comes with a distributed, async-friendly team • Competitive compensation based on experience and location • High-visibility role on a scaling Data & Analytics team with real ownership • Opportunity to build the measurement backbone for an agency serving education and nonprofit organizations • Culture focused on finding a better way, teamwork, and results • Direct impact on partners’ ability to trust their data

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