Senior Performance Marketing Strategist

🕒 Julho 8

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Audiohook

SiteLinkedInTodas as Vagas

11 - 50 funcionários

📣 Marketing

📱 Mídia

☁️ SaaS

Marketing • Media • SaaS

Audiohook é uma plataforma de publicidade focada em performance, especializada em anúncios em áudio e podcasts. A empresa oferece acesso programático a inventários premium de podcasts, streaming e rádio com segmentação precisa, audiências verificadas e atribuição de ciclo fechado para que os anunciantes possam pagar por resultados (CPA/ROAS). A Audiohook enfatiza a segurança da marca, medição segura para a privacidade, análise de conteúdo habilitada por IA e uma experiência SaaS com dashboard para os profissionais de marketing planejarem, lançarem e medirem campanhas de áudio.

Descrição

• Consult with prospective advertisers to determine whether Audiohook is an appropriate strategic fit for their business. • Conduct comprehensive discovery sessions covering business objectives, marketing mix, attribution philosophy, conversion goals, customer journey, and growth strategy. • Evaluate each prospect's existing marketing ecosystem (including paid search and paid social), affiliate marketing, and attribution methodologies. • Educate prospective clients on Audiohook's performance-based buying model, conversion attribution philosophy, and how our approach differs from traditional affiliate marketing and media buying. • Recommend the most appropriate tracking and implementation approach, including JavaScript pixel deployment, affiliate platform integrations, or server-to-server integrations based on each client's technical environment. • Develop customized campaign recommendations and implementation plans that maximize the likelihood of long-term campaign success. • Build go-live plans that accurately reflect client objectives, technical requirements, operational considerations, and commercial terms. • Collaborate closely with Product, Client Success, Operations, and Engineering throughout the sales process to ensure campaigns are designed for successful execution. • Set realistic expectations around attribution, reporting, implementation, optimization, creative strategy, and campaign performance. • Manage opportunities through the full sales lifecycle from qualification through launch. • Maintain accurate CRM records, forecasting, and pipeline management. • Represent Audiohook professionally at conferences, partner meetings, webinars, and industry events.

🎯 Requisitos

• 5+ years of experience in performance marketing, digital advertising, affiliate marketing, media sales, customer acquisition, marketing technology, or related industries. • Demonstrated success leading consultative sales processes with sophisticated marketing organizations. • Strong understanding of digital marketing strategy across channels including Meta, Google, affiliate marketing, display, CTV, audio, and other measurable acquisition platforms. • Experience discussing attribution, incrementality, customer acquisition, and marketing measurement with marketing leaders. • Excellent discovery, questioning, presentation, and consultative selling skills. • Strong ability to translate business objectives into customized campaign strategies. • Exceptional written and verbal communication skills. • Highly organized with the ability to manage multiple complex opportunities simultaneously.