Senior Director, Demand Generation

🕒 Julho 8

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Drata

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2020

🔒 Cibersegurança

📋 Conformidade

☁️ SaaS

💰 $100.000.000 Series B em 2021-11

Cybersecurity • Compliance • SaaS

A Drata é uma plataforma de automação de segurança e conformidade que monitora e coleta continuamente evidências dos controles de segurança de uma empresa, otimizando fluxos de trabalho para garantir prontidão para auditorias. A plataforma oferece soluções para startups, empresas em crescimento e grandes corporações escalarem e aprimorarem seus programas de conformidade. Abrange uma variedade de estruturas, incluindo SOC 2, ISO 27001, HIPAA, GDPR e FedRAMP. A Drata oferece integrações com vários sistemas e promove automação e personalização na gestão de processos de conformidade, ajudando empresas a manterem a conformidade sem esforço através de automação adaptativa e integrações profundas com ecossistemas de TI existentes.

Descrição

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs • Pipeline creation and acceleration aligned to revenue targets • Campaign planning and execution across personas, segments, and buying stages • Budget allocation, channel mix optimization, and performance management • Funnel performance improvements across volume, conversion rates, and pipeline velocity • Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up • Contribution to global pipegen efforts across regions, segments, and go-to-market priorities • Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue • Own digital channel performance and campaign orchestration • Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths • Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns • Establish clear reporting on pipeline contribution, ROI, and channel performance • Manage and develop a high-performing demand generation team

🎯 Requisitos

• 8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience • Proven success driving pipeline through digital, integrated, and multi-channel programs • Strong understanding of funnel dynamics, conversion optimization, and performance analytics • Experience managing budgets and optimizing for ROI across multiple programs • Deep experience partnering with Sales and RevOps in a pipeline-driven organization • Experience working with AI-driven marketing workflows, systems, or automations in a production environment • Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot

🏖️ Benefícios

• Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents • Comprehensive wellness benefits and healthcare concierge services • A comprehensive suite of financial benefits, including a 401(k) plan and company-paid life and disability insurance • Tax-advantaged spending accounts and a range of discounted voluntary offerings • Paid Parental Leave policy • Access to Kindbody fertility and family-building benefits • Annual stipends for both professional and personal development • Flexible vacation policy, paid holidays, and other perks