Senior Paid Advertising Strategist

Vaga não está no LinkedIn

🕒 Julho 5

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 14%

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Reunion Marketing

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

🚘 Automotivo

💼 Consultoria

🛍️ Comércio Eletrônico

Automotive • Consulting • eCommerce

A Reunion Marketing é uma agência de marketing digital orientada por dados, focada em oferecer resultados através de estratégias comprovadas de SEO e um serviço ao cliente transparente. Eles são especializados em melhorar o tráfego web e a geração de leads para empresas, especialmente na indústria automotiva. Com forte ênfase na experimentação e no relacionamento com clientes, a Reunion Marketing visa criar soluções de marketing sob medida que gerem sucesso mensurável para seus parceiros.

Descrição

• Own paid advertising strategy, execution, optimization, and performance outcomes across a portfolio of client accounts. • Develop and manage campaigns across platforms such as Google Ads, Microsoft Ads, Meta, and other relevant paid media channels. • Translate client goals into clear paid media strategies, campaign structures, testing plans, and performance benchmarks. • Monitor budgets, pacing, conversion trends, lead quality, cost efficiency, and overall account health. • Identify risks, performance gaps, and growth opportunities before they become client concerns. • Make proactive recommendations to improve results, increase efficiency, and strengthen client ROI. • Lead campaign testing initiatives, including audience strategy, creative testing, bidding strategies, landing page recommendations, and conversion optimization opportunities. • Serve as a senior subject matter expert on client-facing calls, performance reviews, and strategic planning discussions. • Translate complex campaign data into clear, compelling performance narratives that clients can understand and act on. • Confidently explain strategy, results, recommendations, and tradeoffs to clients and internal stakeholders. • Influence client decision-making by using data, industry insight, and performance trends to support recommendations. • Partner with Client Success team members to ensure paid advertising strategy aligns with client goals, expectations, and broader account strategy. • Support client retention and growth by demonstrating measurable value and strategic leadership. • Partner cross-functionally with Client Success, SEO, Analytics, Creative, and Development teams to ensure integrated client strategies. • Provide guidance, coaching, and support to Paid Advertising Strategists and other team members as needed. • Help establish and refine best practices for campaign management, performance reporting, optimization workflows, and client communication. • Contribute to internal training, knowledge sharing, and process improvement initiatives. • Act as an escalation point for complex paid media performance questions or account challenges. • Bring forward ideas that improve team efficiency, client outcomes, and overall department performance. • Analyze campaign data to identify trends, insights, risks, and opportunities. • Prepare and present strategic performance updates that clearly connect actions to outcomes. • Use data to evaluate campaign effectiveness and recommend next steps. • Stay current on paid media platform changes, automation tools, AI-driven advertising capabilities, and industry trends. • Continuously test, learn, and refine strategies to improve performance across accounts.

🎯 Requisitos

• Bachelor’s degree preferred. • 7+ years of experience in digital marketing, paid search, paid social, or paid media campaign management. • Demonstrated experience managing paid advertising strategy for multiple clients or complex accounts. • Hands-on experience with platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting tools. • Strong understanding of paid search, paid social, conversion tracking, budget pacing, attribution, and campaign optimization. • Experience presenting campaign performance, insights, and strategic recommendations to clients or senior stakeholders. • Google Ads and/or Google Analytics certifications preferred. • Experience with Fluency or other advertising automation platforms is a plus. • Automotive industry experience is strongly preferred, but not required. • Prior agency experience preferred.

🏖️ Benefícios

• Strategic Impact: Play a senior role in shaping paid advertising strategy and driving measurable client results. • Client Influence: Serve as a trusted advisor who helps clients understand performance, make better decisions, and achieve stronger outcomes. • Growth Opportunity: Expand your leadership, strategic planning, and client advisory skills in a fast-paced agency environment. • Collaborative Team: Work alongside a team that values data, innovation, accountability, and continuous improvement. • Performance-Driven Culture: Join an agency that believes strong strategy, clear communication, and measurable outcomes are the foundation of client success.