Demand Generation Specialist

🕒 Junho 30

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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North

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A North é um fornecedor abrangente de soluções de pagamento. Especializando-se em sistemas de ponto de venda, processamento de pagamentos e serviços para comerciantes, a North oferece uma ampla gama de produtos para otimizar as operações de negócios, tanto online quanto offline. Seus serviços incluem pagamentos móveis seguros, gateways de e-commerce, soluções de POS e ferramentas de back-office como faturamento, relatórios, gerenciamento de estoque e programas de fidelidade do cliente. A North atende diversos setores, incluindo varejo, restaurantes, saúde, jogos e mais, com soluções robustas adaptadas às necessidades específicas de negócios. Eles oferecem opções escaláveis para empresas e franquias e fornecem APIs para que os desenvolvedores criem soluções de pagamento integradas. Comprometida com a segurança, a North garante que todas as transações sejam validadas pelo PCI DSS, com criptografia avançada e tokenização.

Descrição

• Build, launch, and manage multi-channel demand generation campaigns using paid and organic, content syndication, email and social marketing, webinars, and partner and sales marketing. • Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales. • Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms. • Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high-value target accounts. • Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent-based display. • Lead the promotion and execution of digital events to drive registrations, attendance, and post-event follow-up. • Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and context needed to close marketing-sourced leads. • Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership. • Coordinate with design teams to produce the marketing assets that fuel campaigns. • Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth. • Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling.

🎯 Requisitos

• 4 to 5 years in demand generation, B2B marketing, or campaign management. • Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce). • Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals. • Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once. • Comfort working with data, reporting, and attribution to show the impact of marketing on revenue.

🏖️ Benefícios

• Health insurance • Flexible working hours • Professional development opportunities