Global Integrated Campaigns Manager

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LastPass

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2008

🔒 Cibersegurança

☁️ SaaS

🤝 B2B

Cybersecurity • SaaS • B2B

LastPass é uma empresa líder em gestão de senhas e cibersegurança que oferece soluções tanto para indivíduos quanto para empresas. Com um forte foco em segurança e privacidade, a LastPass fornece um cofre seguro para armazenar e gerenciar senhas, garantindo que as informações sensíveis permaneçam protegidas. Ela oferece acesso em múltiplos dispositivos e uma variedade de recursos como compartilhamento de senhas, monitoramento da dark web e autenticação multifator para aprimorar a segurança do usuário. A LastPass atende a vários grupos de usuários com seus planos Personal, Families, Teams e Business, atendendo tanto às necessidades de segurança pessoal quanto corporativa. Além disso, seu modelo de criptografia de conhecimento zero garante que apenas os usuários tenham acesso aos detalhes de suas senhas. O compromisso da LastPass em fornecer uma experiência de gerenciamento de senhas segura e fácil de usar a torna a escolha preferida de milhões em todo o mundo.

Descrição

• As a senior individual contributor on the Global Campaigns team, you will define and evolve integrated global campaign strategy to deliver measurable pipeline and revenue impact. • You will own end-to-end campaign execution, shaping scalable frameworks that connect Field, Partner, Product Marketing, Sales, and Customer Experience to drive growth and maximize business outcomes across regions. • Drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions. • Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs. • Establish best practices and scalable models for integrated, multi-channel demand programs. • Build integrated, full-funnel multichannel programs — from lead generation through close — anchored in compelling storytelling across the buyer journey. • Design and execute scalable ABM programs across 1:few and 1:many motions, using digital engagement, personalized content, events, and direct mail to influence stakeholders in target accounts. • Apply a data-driven approach to continuously optimize campaigns, making strategic tradeoffs across channels, audiences, and investments to maximize outcomes. • Drive cross-functional alignment with Field Marketing, Partner Marketing, Sales, BDR/SDR, and Customer Success to ensure consistent global execution and improve lead-to-revenue outcomes. • Collaborate with Marketing Operations, Sales Ops, and Analytics to advance attribution, lead scoring, dashboards, and campaign measurement standards.

🎯 Requisitos

• Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns, with clear ownership of strategy, execution, and performance measurement. • Proven track record of driving measurable pipeline impact and contributing to revenue growth through global or regional campaigns. • Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense) and strong data literacy for campaign attribution, lead scoring, reporting, and optimization. • Deep understanding of buyer journeys, lifecycle stages, and buying groups, applied to campaign strategies that generate pipeline and accelerate deals. • Ability to operate independently, define new approaches, and distill complex marketing strategies into clear, actionable plans. • Demonstrated ability to influence cross-functional stakeholders and align teams around shared business goals. • Strong track record of building high-performing, repeatable programs that scale globally and deliver meaningful pipeline and revenue results. • Adaptable to fast-moving tech environments, able to shift priorities quickly while maintaining structured execution. • Experience in B2B SaaS, ideally within cybersecurity or IT-focused markets (great but not required). • Familiarity with BI and data enrichment tools (e.g., Tableau, ZoomInfo) (great but not required). • Strong writing and content development skills for campaign and enablement assets (great but not required).

🏖️ Benefícios

• Competitive compensation • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days • Parental leave • Comprehensive health coverage, including dependents • Home office setup support • LastPass Families free account for up to 5 members • Continuous learning and development opportunities, including an annual learning stipend to invest in your growth • Peer-to-peer recognition through Motivosity • Employee Assistance Program for well-being support • Remote work stipend to support your home office needs • Short-Term or Remote-Centric Work Arrangements for added flexibility