Digital Marketing Associate

🕒 Julho 27

🤠 Texas – Remoto

infoinfo

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🌐 Marketing Digital

👻 Score fantasma 12%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Axena Health

11 - 50 funcionários

Fundada em 2023

🏥 Saúde

☁️ SaaS

💰 $9.400.000 Series A - Axena Health em 2024-06

Healthcare • SaaS

A Axena Health é uma empresa de dispositivos médicos e terapias digitais que oferece o Leva Pelvic Health System, um dispositivo de uso único e um programa conectado a smartphone para treinamento supervisionado dos músculos do assoalho pélvico. O Leva combina uma sonda de sensor de movimento intravaginal com um aplicativo para coaching e fluxo de prescrição por telemedicina para tratar incontinência urinária de esforço, mista e urgência leve a moderada, bexiga hiperativa e incontinência fecal crônica em mulheres. A empresa fornece recursos para clínicos, acesso à prescrição por telemedicina, informações de segurança e garantia, e tem como público-alvo pacientes, profissionais de saúde e planos de saúde. O produto da Axena é clinicamente apoiado e posicionado como uma terapia não cirúrgica, domiciliar, de primeira linha para reabilitação do assoalho pélvico.

Descrição

• Support the development of the digital marketing strategy and own execution across digital channels • Assist in the management of paid media campaigns including programmatic, geofencing, and paid social, working in close partnership with our media vendor • Monitor campaign performance across channels, flagging trends and surfacing observations to inform optimization decisions • Design and build patient-facing email campaigns, including one-off sends and broader nurture campaigns • Learn and support deployment of marketing campaigns in Salesforce • Own the patient-facing content calendar, ensuring blog, email, and social are planned and working together as a connected omnichannel effort • Support social media efforts including reviewing agency content, ensuring alignment to the content calendar, and contributing to channel planning • Develop briefs for blog content in partnership with clinical stakeholders, agencies, and AI tools, then manage the publishing process from PRC submission through scheduling and promotion • Support website management in partnership with our agency, keeping content current, accurate, and optimized • Identify opportunities to improve the website experience, with a focus on clarity and clear next steps • Provide executional support on HCP-facing digital campaigns as needed, including asset coordination and deployment support

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or related field • 1-2 years of experience in digital marketing, content marketing, or a related field • Foundational understanding of how digital channels work together including content, email, social, paid media, and web • Hands-on proficiency with Canva • Working knowledge of SEO fundamentals • Excellent written and verbal communication skills • Strong organizational skills with the ability to manage multiple deadlines and workstreams at once • Willingness to travel ~10%

🏖️ Benefícios

• Equal opportunity employer committed to building a diverse and inclusive workplace • Professional development opportunities

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