Manager, HCP Marketing

🕒 Julho 27

🤠 Texas – Remoto

🤠 Texas – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Axena Health

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2023

🏥 Saúde

☁️ SaaS

💰 $9.400.000 Series A - Axena Health em 2024-06

Healthcare • SaaS

A Axena Health é uma empresa de dispositivos médicos e terapias digitais que oferece o Leva Pelvic Health System, um dispositivo de uso único e um programa conectado a smartphone para treinamento supervisionado dos músculos do assoalho pélvico. O Leva combina uma sonda de sensor de movimento intravaginal com um aplicativo para coaching e fluxo de prescrição por telemedicina para tratar incontinência urinária de esforço, mista e urgência leve a moderada, bexiga hiperativa e incontinência fecal crônica em mulheres. A empresa fornece recursos para clínicos, acesso à prescrição por telemedicina, informações de segurança e garantia, e tem como público-alvo pacientes, profissionais de saúde e planos de saúde. O produto da Axena é clinicamente apoiado e posicionado como uma terapia não cirúrgica, domiciliar, de primeira linha para reabilitação do assoalho pélvico.

Descrição

• Own the development and execution of the Axena Health HCP marketing strategy • Translate clinical and product value into clear, compelling, and compliant HCP messaging, maintaining consistent brand delivery across all channels and touchpoints • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. • Track, analyze, and report on HCP marketing performance across channels, using data to optimize campaigns and inform strategy • Build and maintain a structured feedback loop with the field team, proactively surfacing what reps are hearing and translating that into marketing action • Drive HCP lead generation through paid media campaigns, website, email journeys, and events, continuously optimizing content and conversion pathways across channels • Serve as a primary marketing partner to Medical, Legal, and Regulatory to ensure timely, compliant development and approval of HCP assets • Own new hire sales training from a marketing perspective, developing materials and facilitating sessions that equip reps to have strong conversations with clinicians • Support ongoing field upskilling as the team grows, ensuring marketing and sales stay tightly aligned on messaging and priorities • Manage end-to-end execution of conferences including materials, attendee coordination, lead management, and pre and post conference communications • Identify and cultivate KOL partnerships in partnership with clinical, collaborating with clinicians to develop educational content that advances provider awareness and understanding • Manage relationships with vendors and freelancers, including creative, communications, and sales materials partners, to support efficient execution across HCP marketing programs

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or related field • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated space • Experience developing HCP marketing strategies across paid media, digital, and sales enablement • Thrives in a growth stage company where the playbook may not exist • Strong project management, multitasking, and decision-making skills • Comfortable facilitating training and presenting confidently to a sales audience • Excellent written and verbal communication skills • Willingness to travel up to 20%

🏖️ Benefícios

• Equal Employment Opportunity Statement: Axena Health is an equal opportunity employer committed to building a diverse and inclusive workplace. • Health insurance • 401(k) matching • Flexible working hours • Paid time off