Field Marketing Manager

🕒 Julho 25

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Primrose Schools

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1982

📚 Educação

🤲 Filantropia

🤝 Sem Fins Lucrativos

Education • Charity • Non-profit

Primrose Schools é uma rede nacional de centros de educação infantil franqueados oferecendo serviços de creche, pré-escola, pré-jardim de infância e programas antes e depois da escola para crianças de até 12 anos. A organização destaca uma abordagem de Aprendizado Balanceado® baseada em pesquisa, que combina brincadeira, criatividade e educação para apoiar o desenvolvimento integral da criança, operando por meio de franquias com locais espalhados pelos Estados Unidos. Primrose oferece recursos familiares, carreiras para professores e oportunidades de franquia, enquanto prioriza saúde, segurança e progresso mensurável dos alunos.

Descrição

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations. • Work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities. • Blend marketing expertise, relationship management, and accountability to ensure Franchise Owners have the guidance, tools, and support needed to grow their schools while maintaining brand standards. • Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor. • Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach. • Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations. • Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise. • Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year. • Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines. • Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback. • Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes. • Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams. • Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support. • Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results. • Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed. • Partner with Franchise Business Consultant to drive school performance and address business needs. • Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

🎯 Requisitos

• 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment. • Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy. • Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners. • Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations. • Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines. • Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes. • Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships. • Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events. • Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏖️ Benefícios

• Health insurance • 401(k) • 401(k) matching • Dental insurance