Director, Lifecycle Marketing

Vaga não está no LinkedIn

🕒 Julho 24

🏄 California – Remoto

🏄 California – Remote

💵 $176.000 - $230.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Dyson

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1991

🔧 Hardware

🏭 Manufatura

🛒 Varejo

Hardware • Manufacturing • Retail

A Dyson é uma empresa de tecnologia única, conhecida por sua inovação e superioridade em engenharia. Originária de uma pequena oficina na zona rural da Inglaterra, a Dyson cresceu e se tornou uma potência global com escritórios em todo o mundo, de Auckland a Zurique, de Xangai a Chicago. O núcleo da empresa gira em torno da engenharia, mas se estende para pioneirismo em diversos setores tecnológicos, incluindo armazenamento de energia, robótica e aprendizado de máquina. Os produtos da Dyson são renomados por sua qualidade e inovação, com um forte foco em design e desenvolvimento, que se reflete em seus escritórios globais vibrantes.

Descrição

• Develops a long-term lifecycle marketing strategy to engage and retain customers through relevant, timely, and targeted communications • Leverage technology and AI to accelerate and scale core capabilities • Define core capabilities, competencies, and roadmap for accelerating maturity • Partner with cross-functional leaders to enable a largely self-service capability • Lead key global lifecycle marketing initiatives to enable results where most needed • Presents vision and results to senior leadership • Evolves and automates dynamic customer segmentation strategies across journey stages to improve efficiency and performance • Drives lifecycle programs toward automated, trigger-based, and dynamically personalized messaging across channels (Email, SMS, Push) • Oversees the Marketing Automation team to enable global technical solutions and evaluate tools/technology that support lifecycle capabilities • Own the measurement framework that guides how we evaluated program health and establishes testing programs for continuous optimization • Generates high-quality client leads and candidate conversions while driving customer retention and lifetime value (LTV) • Leads recommendations program and strategy using AI/Machine learning engines to enhance personalization and engagement • Influences marketing, product, corporate services, and IT teams to execute holistic strategies that improve business outcomes • Partners with channel owners to execute campaigns and define business requirements for new capabilities • Collaborates with internal teams to build internal communications strategies using tools like Cerkl • Establishes infrastructure for speed and scalability in marketing automation • Lead, develop, and inspire high-performing teams by fostering accountability, collaboration, innovation, and continuous learning for a high performing team of 10 marketers and developers • Build organizational capability through effective talent management, including coaching, development planning, succession planning, and performance management

🎯 Requisitos

• Bachelor's degree in Marketing, Business, or related field required • 8-12 years of direct-to-consumer marketing experience with proven success in strategy and execution of innovative campaigns • Experience within a high-transaction, volume-based business preferred • Demonstrated success in recruiting and leading high-performing teams • Expertise in lifecycle marketing, automation, and personalization strategies • Experience building processes to streamline operations and team effectiveness • Ability to influence cross-functional teams and drive organizational changes • Strong analytical skills with the ability to interpret large data sets and derive actionable insights • Ability to build relationships and influence stakeholders at all levels • Positive attitude and ability to thrive in a fast-paced environment • Experience leveraging AI/Machine learning engines for personalization and accelerating automation • Proficiency in Microsoft Office and data analysis tools • Experience working with Salesforce Marketing Cloud, Data Cloud and Salesforce CRM required • Excellent verbal and written communication skills.

🏖️ Benefícios

• group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • life and accident insurance • adoption and fertility assistance • paid parental leave of up to 6 weeks • short/long term disability • paid time off for vacation, personal needs, and sick time • up to 17 days of Choice Time Off (CTO) per calendar year • up to 11 paid holidays per calendar year • opportunity to contribute to 401(k) savings and investment plan with employer match of 100% on the first 3% of contributions