Director, Paid Marketing

🕒 Julho 23

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Kraken Digital Asset Exchange

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

₿ Cripto

💸 Finanças

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange é uma plataforma de criptomoedas que facilita a compra e venda de mais de 200 criptomoedas, incluindo Bitcoin, Ethereum e muitas outras. Fundada em 2011, a Kraken oferece um conjunto abrangente de recursos para traders iniciantes e avançados, como interfaces avançadas de trading e negociação com margem. A plataforma enfatiza segurança líder do setor, alta liquidez e suporte ao cliente 24/7, tornando-se uma escolha confiável para usuários no mundo todo. A Kraken atende tanto investidores individuais quanto clientes institucionais, oferecendo serviços como negociação de balcão (OTC) e custódia. A empresa é comprometida com a transparência por meio de sua prova de reservas e de valores orientados pela missão. A Kraken opera globalmente, atendendo clientes em mais de 190 países, com volume de negociação trimestral superior a US$ 207 bilhões. No entanto, os usuários devem estar cientes do alto risco dos investimentos em criptomoedas e da falta de regulamentação em algumas jurisdições.

Descrição

• Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels. • Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value. • Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy. • Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation. • Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention. • Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions. • Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution. • Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments. • Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth.

🎯 Requisitos

• 8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business. • Proven success managing large-scale acquisition programmes across web and mobile, including Google, Meta, Apple Search Ads and other paid media channels. • Deep understanding of acquisition economics, including CAC, LTV, cohort analysis, incrementality, attribution and payback modelling. • Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional paid acquisition channels. • Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models and customer data. • Experience improving conversion across the full customer journey, including creative, landing pages, onboarding and lifecycle marketing. • Proven people leader with experience building, coaching and developing high-performing marketing teams while managing external agencies and partners. • Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal and Compliance teams. • Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential.

🏖️ Benefícios

• Offers Equity • Offers Bonus