Director – Field Marketing

🕒 Julho 21

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Sapio Sciences LLC

Sapio Sciences LLC

51 - 200 funcionários

🏥 Saúde

💼 Consultoria

🏭 Manufatura

Healthcare • Consulting • Manufacturing

Sapio Sciences é um provedor líder em uma plataforma de informática de laboratório Science-aware™, integrando Sistema de Gerenciamento de Informações de Laboratório (LIMS), Caderno de Laboratório Eletrônico (ELN) e Sistemas de Gerenciamento de Dados Científicos (SDMS) em uma única plataforma amigável, adaptada para pesquisa científica, diagnósticos clínicos e fabricação. Seus LIMS e ELN sem código permitem que os pesquisadores configurem fluxos de trabalho facilmente, aumentando a produtividade e possibilitando uma gestão de dados eficiente em várias aplicações, incluindo descoberta de medicamentos e diagnósticos clínicos.

Descrição

• Own the end-to-end events calendar across the UK, Europe, and North America, including tradeshows, industry conferences, webinars, and field/regional events from selection through post-event reporting. • Communicate field marketing strategy, planned programs, and expected outcomes to the broader team on a regular cadence. • Manage all event logistics: booth design and build, shipping, staffing, vendor contracts, lead capture setup, and on-site execution. • Plan and run webinar programs, including topic selection, speaker coordination, promotion, and post-event follow-up sequencing with Marketing. • Build and manage event budgets; negotiate with venues, booth vendors, and sponsors to maximize ROI. • Partner with Product Marketing to ensure event messaging, collateral, and demos reflect current positioning and active launches. • Partner with the Director of Commercial Partnerships to align event objectives with partner marketing strategies and co-marketing initiatives. • Coordinate with Sales on target account lists and pre-event outreach so tradeshow attendance converts to pipeline. • Manage relationships with industry associations and conference organizers (e.g. SLAS, Bio-IT World, and similar life sciences and informatics events). • Track and report on event performance, leads generated, pipeline influenced, cost per lead, ROI and post event reports to apply findings that shape the forward calendar. • Manage and develop event coordinators, contractors, and agency partners supporting field programs. • Train booth staff on event etiquette, lead capture best practices, and on-site messaging consistency. • Travel on-site to run events in person across all regions as needed; estimated at 20% of time.

🎯 Requisitos

• 5+ years in B2B field marketing or event marketing • Proven track record running tradeshow programs end-to-end, including budget ownership, vendor negotiation and ARR contribution. • Experience running webinar and virtual event programs with tools such as Go To Webinar, Zoom, etc. • Comfortable working across UK, EMEA and US time zones and travel logistics. • Very strong project management skills using tools like Asana, Trello, where you can run multiple events in parallel without dropping details. • Experience working with CRM/marketing automation platforms (HubSpot preferred) for lead capture, tracking, and reporting. • Clear, direct communicator who can work cross-functionally with Sales, Product Marketing, and executive stakeholders. • Bonus: existing familiarity with life sciences, laboratory informatics, LIMS, or regulated lab markets.

🏖️ Benefícios

• Reasonable Adjustments • Diversity, Equity & Inclusion

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