Head of Customer Marketing

🕒 Julho 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $145.000 - $235.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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LaunchDarkly

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

💼 Consultoria

🏥 Saúde

📦 Logística

💰 $200.000.000 Series D em 2021-08

Consulting • Healthcare • Logistics

LaunchDarkly é uma empresa de software que oferece uma plataforma para gerenciamento de recursos e experimentação. Suas soluções permitem que os desenvolvedores controlem lançamentos de software através de feature flags, possibilitando implantações seguras e progressivas. A plataforma integra-se com várias ferramentas de desenvolvimento e suporta múltiplas linguagens de programação para simplificar a implantação e melhorar a experiência do desenvolvedor. As soluções da LaunchDarkly atendem a indústrias como serviços financeiros, saúde, alta tecnologia, varejo e governo, entre outras, proporcionando uma infraestrutura robusta que auxilia na entrega de experiências de usuário personalizadas e direcionadas.

Descrição

• Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC. • Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers. • Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes. • Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events. • Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms. • Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities. • Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates. • Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities. • Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy.

🎯 Requisitos

• Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience. • 7+ years of customer advocacy experience including managing a team of individual contributors. • Experience working directly with a developer / software engineering audience. • Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs. • Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers. • Experience using customer advocacy tools such as Champion and UserEvidence. • Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight. • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences. • Experience working with global, remote teams and collaborating with cross-functional stakeholders.

🏖️ Benefícios

• Restricted Stock Units (RSUs) • Health insurance • Vision insurance • Dental insurance • Mental health benefits