Director, Global Strategic Marketing

🕒 Julho 16

🏄 California, New Hampshire, +2 estados a mais – Remoto

🏄 California – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🍂 Massachusetts – Remote

💵 $168.750 - $258.750 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Repligen Corporation

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏭 Manufatura

🏥 Saúde

💼 Consultoria

💰 $600.000.000 Post-IPO Debt - Repligen em 2023-12

Manufacturing • Healthcare • Consulting

<Repligen Corporation> A Repligen Corporation é uma empresa de ciências da vida focada na liderança em tecnologia de bioprocessamento, fornecendo hardware, consumíveis e software escaláveis para o desenvolvimento e fabricação de medicamentos biológicos e terapias avançadas. Seu portfólio inclui sistemas de intensificação upstream (XCell ATF, KrosFlo TFDF), dispositivos de filtração de fluxo tangencial (KrosFlo, TangenX), sistemas e resinas de cromatografia (KRM, OPUS, resinas de afinidade e troca iônica), soluções de gestão e mistura de fluidos descartáveis (produtos ProConnex, MixOne, FlexBiosys), dispositivos de diálise e software de análise de processo e controle em tempo real (PATsmart, SoloVPE, FlowVPX). A Repligen apoia a produção de anticorpos, proteínas, vetores virais, mRNA, pDNA e outras modalidades emergentes, oferecendo serviços, configuradores e soluções prontas para cGMP para fabricantes biofarmacêuticos.

Descrição

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio • Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue • Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production • Champion the integration of AI across marketing workflows • Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy • Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market • Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels • Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance • Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred • 10+ years of marketing experience in life sciences, bioprocessing, or related industries • Experience in chromatography or downstream bioprocessing strongly preferred • Proven track record in global product commercialization and integrated marketing strategy development • Deep expertise in segmentation, positioning, value proposition development, and go-to-market strategy in technical markets • Demonstrated experience leveraging AI and digital tools to improve marketing productivity and performance • Strong leadership and talent development experience, with the ability to influence without authority

🏖️ Benefícios

• Health insurance • Dental insurance • Vision insurance • Retirement benefits • Flexible spending accounts • Paid time off • Variable cash programs (bonus or commission) • Equity opportunities