Principal, Marketing Automation

🕒 Julho 13

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $112.600 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Inovalon

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

🤖 Inteligência Artificial

Healthcare • Data Cloud • Artificial Intelligence

A Inovalon é dedicada a transformar a saúde por meio de suas soluções avançadas em nuvem e análises. A empresa fornece às organizações de saúde, incluindo pagadores, provedores, farmácias e empresas de ciências biológicas, ferramentas para aprimorar os resultados dos pacientes, otimizar o desempenho dos negócios e melhorar a economia da saúde. A Inovalon ONE® Platform integra vastas fontes de dados e oferece um conjunto de mais de 100 soluções que facilitam insights e análises em tempo real, permitindo, em última análise, melhores cuidados clínicos e eficiências administrativas.

Descrição

• Architect sophisticated, cross-channel marketing campaigns through Marketo and the surrounding martech stack. • Serve as the administrator for Marketo and define governance, naming conventions, folder architecture, and operational standards. • Design and maintain the lead lifecycle, lead scoring models, and nurture strategy. • Bring AI and agentic automation into the core of marketing operations. • Apply AI-assisted content tools to draft, test, and personalize email and campaign copy. • Mentor and guide junior marketing team members, review their work, and create documentation and best practices. • Customize communications based on specific user segments and behavior. • Analyze, report, and leverage KPIs to continually refine campaign approaches. • Lead the implementation and maintenance of processes and procedures related to digital analytics. • Develop advanced marketing automation strategies using Marketo and integrate LaunchPoint services. • Implement and manage Marketo CRM synchronization. • Deploy and maintain Marketo Munchkin code on websites. • Design and use Marketo Custom Objects to store and manipulate unique business data. • Configure and execute Smart Campaigns in Marketo. • Utilize Marketo Flow Actions to automate complex marketing processes. • Own database health, deliverability, and data governance. • Build and maintain reporting, attribution, and program-performance frameworks. • Prototype, evaluate, and operationalize emerging AI capabilities for marketing. • Evaluate, recommend, and help lead the adoption or migration of marketing automation tools. • Maintain compliance with Inovalon's policies, procedures, and mission statement. • Adhere to all confidentiality and HIPAA requirements as outlined in operating policies.

🎯 Requisitos

• Minimum of 8 years of experience in digital marketing or marketing operations, with hands-on ownership of marketing automation, audience segmentation, and cross-channel campaign execution. • Experience with Marketo (ideal) or a similar marketing automation platform • Demonstrated experience applying AI to improve marketing or operational outcomes, whether through AI-assisted content, workflow automation, agentic tooling, or AI-driven analysis. • Genuine interest in and enthusiasm for AI, with a habit of proactively experimenting with new tools and bringing practical applications into day-to-day work. • Hands-on comfort with large language models and AI-powered marketing tools, and the judgment to know where AI adds value and where human oversight remains essential. • Demonstrated experience administering and owning a marketing automation platform, including governance, integrations, and overall instance health. • Adobe Marketo Engage (Marketo Certified Expert) certification preferred. • Demonstrated ability to drive campaign success by interpreting user data, campaign analytics, and cross-channel effects. • Advanced skills in implementing testing strategies and data analysis for campaign optimization. • Expertise in Marketo's LaunchPoint services and their application in marketing automation strategies. • Proficient in setting up and managing CRM integrations with Marketo, with a focus on data synchronization and alignment. • Advanced knowledge of Marketo Munchkin code, including deployment, configuration, and leveraging its tracking capabilities. • Experience in creating and managing Marketo Custom Objects and utilizing them for enhanced marketing segmentation and targeting. • Proficiency in designing and executing Marketo Smart Campaigns, with an emphasis on utilizing dynamic content and triggers. • Skilled in using Marketo Flow Actions to automate and streamline marketing processes. • Proficiency in developing and managing email scripting tokens within Marketo for personalized marketing activities. • Salesforce CRM knowledge is a plus.

🏖️ Benefícios

• Health insurance • Life insurance • Company-paid disability • 401k • 18+ days of paid time off