Director, Lifecycle Marketing

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🕒 Julho 10

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Going

SiteLinkedInTodas as Vagas

51 - 200 funcionários

✈️ Turismo

📦 Logística

🚗 Transporte

Travel • Logistics • Transport

Going é uma empresa de viagens que ajuda usuários a encontrar passagens aéreas significativamente descontadas para destinos nacionais e internacionais. Monitorando os preços das passagens aéreas, a Going notifica seus membros sobre quedas de preço e oferece até 90% de desconto em voos. A empresa opera através de um site e aplicativos móveis, fornecendo alertas de voo e informações de reserva para ajudar a garantir as melhores ofertas de viagem. Os membros recebem notificações sobre grandes ofertas de viagem, tornando as viagens acessíveis ao aproveitar sua extensa rede de companhias aéreas e destinos. A Going visa tornar as viagens aéreas mais baratas e acessíveis para todos, economizando tempo e dinheiro dos usuários em seus planos de viagem.

Descrição

• Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. • Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. • Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results. • Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling. • Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. • Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). • Publish a prioritized lifecycle roadmap and experimentation plan. • Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value. • Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. • Apply AI to all relevant automated journeys to increase program performance and team efficiency. • Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. • Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

🎯 Requisitos

• 8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business), with 3+ years leading and developing people. • Proven ownership of an end-to-end lifecycle program across multiple channels (email, push, in-app, web), including calendar ownership and program governance. • Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic. • Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn. • Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation — with the judgment to evaluate AI outputs against brand and quality standards and awareness of data privacy/governance. • Track record of partnering with Data, Product, and Engineering to ship technical projects; able to translate fluently between technical and non-technical stakeholders. • A strong copywriter who can write clear, on-brand, high-converting copy across email, push, in-app, and web. You're not a designer, but you write well, give sharp and constructive creative critique, and raise the quality bar across the team. • Proven campaign development chops — you can take a campaign from concept and brief through messaging, creative direction, and execution, and you partner effectively with designers (strong briefs, balancing brand voice with performance). • Outstanding project management and organization; a self-starter who balances multiple priorities and follows through. • Goal-oriented, with a track record of setting and achieving long-term performance metrics. Thrives in a fast-paced startup environment, wearing multiple hats and working on a breadth of projects. • You're legally authorized to work in the United States and able to work US-hours.

🏖️ Benefícios

• 100% remote work environment • Annual team retreats, with past destinations including Scottsdale, Washington D.C., Vancouver, and Mexico City. • Open vacation policy, with a 15-day minimum • Comprehensive health, vision, dental, and life insurance • 401(k) with a 5% match • $750/quarter remote work, wellness, and wisdom stipend • Up to 12 weeks of paid family leave • Meetup stipend when you cross paths with a co-worker • Continuing education & development reimbursement • Challenging problems to solve and an awesome team to collaborate with every single day