Marketing Manager, Medical Segment & Emerging Markets

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🕒 Julho 9

☕ Washington – Remoto

☕ Washington – Remote

💵 $99.622 - $155.660 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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Healthfirst

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1993

⚕️ Seguro de Saúde

🤝 Sem Fins Lucrativos

Healthcare Insurance • Non-profit

A Healthfirst é uma operadora de planos de saúde sem fins lucrativos que atende quase dois milhões de nova-iorquinos na cidade de Nova York, Long Island, e nos condados de Westchester, Rockland, Sullivan e Orange. Fundada há mais de 30 anos por sistemas hospitalares líderes no sul do estado de Nova York, a Healthfirst oferece produtos de seguro de baixo ou nenhum custo, incluindo planos do Medicaid, Medicare Advantage, Child Health Plus, Planos Essenciais, Cuidado de Longa Duração, Planos de Saúde Qualificados e cobertura para grupos e indivíduos. A organização faz parcerias com hospitais, sistemas de saúde e médicos para priorizar resultados de saúde e pagamentos baseados em valor, e lista especialidades como Medicare, Medicaid, MLTC, saúde mental, seguro para pequenas empresas/grupos e inovação.

Descrição

• Reporting to the Sr. Director of Marketing, the Marketing Manager, Medical Segment & Emerging Markets, will be accountable for the Go to Market strategy, Campaign Execution, and Growth Strategy for the medical segment. • This position will play a key role in developing all marketing communication aligned with the product/service value proposition and delivered in an omni-channel approach. • Additionally, the Marketing Manager, Medical Segment & Emerging Markets, will partner closely with the sales organization and all channel partners to ensure successful commercialization of the portfolio. • Responsible for the development and oversight of a marketing specialist. • Analyze marketing and sales data to identify trends, uncover actionable insights, and make data-driven recommendations that support strategic decision-making and business growth. • Develop and execute annual brand plan to include new product launches, digital marketing, lead generation campaigns, advertising, and promotion strategy.

🎯 Requisitos

• 10+ years of related experience in product marketing management or a classical marketing role • Preference is for marketing experience to be within the medical device sector • Strong reporting acumen with ability to analyze campaign data and deliver the results to executive leadership • Proven experience of working with and influencing end-user customers • Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics • A high degree of intellectual curiosity and effective time management skills. • Typically a Bachelor's Degree or global equivalent in related discipline. MBA and/or dental/medical device industry experience preferred.

🏖️ Benefícios

• Medical, Dental and Vision Coverage • 401K Plan with Company Match • FTO • Work Life Assistance Program • Educational Benefits