Strategic Industry Marketing Leader

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🕒 Julho 9

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Beckhoff Automation Switzerland

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 1999

🏭 Manufatura

🔧 Hardware

🤖 Inteligência Artificial

Manufacturing • Hardware • Artificial Intelligence

Beckhoff Automation Suíça é a filial suíça da Beckhoff Automation, uma empresa global de automação industrial que desenvolve sistemas de controle baseados em PC e tecnologia de fieldbus EtherCAT. Ela fornece PCs industriais, componentes de I/O, controladores de movimento e servos, sistemas de visão de máquina e a plataforma de software de automação TwinCAT — incluindo ferramentas assistidas por IA — para OEMs e clientes industriais para automação de fábricas e máquinas. A empresa foca na integração de hardware e software para soluções de automação modular de alto desempenho.

Descrição

• Define and own the marketing strategy for seven priority industry verticals, including market sizing, segmentation, and competitive positioning. • Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics within target industries. • Partner with Product and Sales leadership to align marketing priorities with product roadmap and revenue objectives. • Develop annual and quarterly industry marketing plans with clear goals, KPIs, and budget allocations. • Create and oversee production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations. • Develop compelling value propositions and messaging frameworks tailored to each vertical and buyer stage. • Secure and manage relationships with industry analysts, influencers, and media to amplify brand presence. • Represent the company at industry conferences, speaking engagements, and roundtables. • Design and execute integrated marketing campaigns across digital, email, events, and paid channels to generate qualified pipeline within target verticals. • Collaborate with the Demand Generation team to optimize campaign performance, conversion rates, and cost per lead. • Partner with Strategic Sales team to develop account-based marketing (ABM) programs targeting high-value accounts. • Monitor, analyze, and report on campaign ROI and pipeline influence metrics. • Serve as the marketing center of excellence for assigned verticals, advising internal stakeholders on market dynamics and buyer behavior. • Work closely with Product Marketing, Growth, PR, and Events teams to ensure consistent and integrated messaging. • Manage agency partners, freelancers, and vendors supporting industry marketing initiatives.

🎯 Requisitos

• 10+ years of experience in the Industrial Automation industry, with a strong technical, commercial, and marketing background. • Bachelor’s degree in Marketing, Business, Engineering, Communications, or a related field. • 3+ years of B2B marketing experience with responsibility for product, industry, vertical, or segment marketing. • Proven success developing and executing marketing strategies that measurably drive pipeline and revenue. • Strong content marketing experience with the ability to translate complex topics into clear, compelling narratives that move audiences to action. • Proficiency with CRM and marketing automation platforms (e.g., D365 CRM, Salesforce, HubSpot, Marketo). • Excellent written and verbal communication skills, including executive-level presentation capabilities. • Demonstrated strategic thinking with the ability to develop plans aligned to business goals and market opportunities. • Strong customer focus with a deep understanding of buyer needs and the ability to build programs that deliver value. • Data-driven mindset, leveraging metrics and insights to inform decisions and optimize performance. • Proven ability to influence and align cross-functional teams across Product, Sales, and Marketing. • Exceptional storytelling skills, with the ability to craft clear, differentiated messaging across industries and buyer stages. • Results-oriented with a strong bias for action; able to operate in a dynamic environment, iterate quickly, and deliver measurable outcomes. • Preferred: Experience with data analytics and visualization tools (e.g., Tableau, Google Analytics, Looker) to support performance tracking and insights-driven decision making. • Proven track record of building and managing relationships with industry analysts, influencers, and external partners to enhance market presence and credibility.

🏖️ Benefícios

• Generous Paid Time Off + 12 Paid Holidays • Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family! • 401(k) with up to 6% employer match • Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability • Elective Benefits: Accident, Critical Illness, Indemnity, and Pet Insurance • Professional Development Opportunities