Marketing Manager

🕒 Julho 8

🗽 New York, Massachusetts – Remoto

🗽 New York – Remote 🍂 Massachusetts – Remote

💵 $80.000 - $100.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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MLabs

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

🤖 Inteligência Artificial

💳 Fintech

Consulting • Artificial Intelligence • Fintech

A MLabs Consulting ajuda a configurar especificações de projetos, implementar, gerenciar e manter projetos técnicos para IA, Fintech, Tecnologia da Informação e mais. Somos especializados em programação funcional, compiladores, IA, DevOps e desenvolvimento full-stack.

Descrição

• Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season. • User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics. • Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine. • Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community. • Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI. • Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

🎯 Requisitos

• Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products). • Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming. • Analytical Mindset: Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data. • Campaign Management: Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs. • Adaptability: A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness. • Cultural Alignment: A strong understanding of NFL and American sports culture. • Preferred Qualifications • - Prior experience launching or scaling a real-money or skill-gaming product. • - Experience building and scaling a brand community from its early stages.

🏖️ Benefícios

• Competitive salary and compensation package. • High degree of autonomy, scope, and ownership over a major product launch. • Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology. • Direct visibility of performance impact from day one.