Director, Paid Marketing – Subscriptions

🕒 Julho 20

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DuckDuckGo

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2008

💼 Consultoria

📣 Marketing

🔒 Cibersegurança

Consulting • Marketing • Cybersecurity

O DuckDuckGo é um motor de busca online que prioriza a privacidade do usuário, oferecendo resultados de pesquisa sem rastrear informações pessoais dos usuários. A plataforma é projetada para proteger os usuários de anúncios personalizados e coleta de dados, promovendo uma experiência de navegação mais privada. O DuckDuckGo enfatiza a transparência e visa fornecer uma alternativa confiável aos motores de busca tradicionais ao promover melhores padrões de privacidade online.

Descrição

• Build and scale a profitable paid subscriber acquisition program • Own KPI development, campaign strategy, budget and resource allocation, and performance measurement • Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams • Ensure marketing performance is measured with a high degree of confidence • Develop a break-even model defining a profitable CPA • Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth • Design and execute rapid testing cycles to identify and scale successful tactics

🎯 Requisitos

• 10+ years of professional experience • 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers) • Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks) • Proven track record of launching paid app subscription acquisition programs from the ground up • Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) • Skill in developing others, not just directing them • High capability in analytics and measurement • Excellent communication skills • Willingness to use AI and build effective workflows

🏖️ Benefícios

• company-sponsored health benefits for team members based in the United States • paid parental leave • office setup • co-working allowances