Director, Analytics

🕒 Outubro 9

⛰️ Colorado, Illinois, +3 estados a mais – Remoto

⛰️ Colorado – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🗽 New York – Remote 🏰 Missouri – Remote

💵 $135.000 - $180.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 0%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 35 dias.
• As vagas desta empresa costumam ser preenchidas em 47 dias.

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BarkleyOKRP

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1964

📣 Marketing

📱 Mídia

Marketing • Media

A BarkleyOKRP é uma agência independente de publicidade e mídia full-service (com atuação em parceria com a capability MissionOne Media) que combina estratégia integrada, criação, design e mídia para construir e relançar marcas. A agência atua em todo o funil de marketing — estratégia de marca, campanhas e plataformas criativas, design e identidade, planejamento e compra de mídia, CRM, análise de dados e otimização de performance — para grandes clientes dos segmentos de consumo e institucional, como Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster, entre outros. A BarkleyOKRP valoriza equipes integradas, com estratégia, criação e mídia trabalhando em conjunto, além de unir escala à independência — 100% independente, com mais de 600 profissionais e aproximadamente US$ 1,1 bilhão em investimentos de mídia — e é uma B Corp certificada.

Descrição

• Build a deep understanding of clients’ strategic issues, initiatives, and competitive positions; use this information to develop measurement frameworks and reporting roadmaps • Ensure analytics efforts produce clear, compelling, and actionable insights and narratives • Create and support executive-level presentations and analyses of analytics and data solutions • Oversee dashboards, campaign performance reports, and advanced measurement, including brand health, incrementality, and A/B testing • Translate data and results into compelling, actionable insights • Ensure timely completion of scheduled and ad hoc deliverables and continuously improve processes • Present reports, points of view, and other materials to clients by phone and in person • Manage analysts and managers, providing mentorship, technical guidance, and career development support • Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows • Ensure data accuracy, integrity, and consistency across deliverables • Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization • Stay current on industry trends, analytics best practices, emerging tools, and methodologies • Develop broad and deep understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia

🎯 Requisitos

• A university degree • 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting • Knowledge of agency-side media campaign planning and execution process is desirable, but not required • Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts • Strong knowledge of media metrics and campaign performance evaluation • Experience in attribution modeling and MMM interpretation • Experience designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies • Ability to identify business challenges and apply analytics-led strategies • Stellar communication and presentation skills • Ability to train and coach colleagues • Comfortable working in ambiguous situations • Proficiency with analytics and visualization tools: Excel, Tableau, Power BI; SQL a plus

🏖️ Benefícios

• Multiple health insurance options • Flexible PTO • Life insurance • 401K

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