Senior Integrated Marketing Manager

🕒 6 dias atrás

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Bestow

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

💼 Consultoria

🏥 Saúde

💳 Fintech

Consulting • Healthcare • Fintech

A Bestow é uma das principais fornecedoras de plataformas de software como serviço (SaaS) para seguros de vida, oferecendo soluções tecnológicas inovadoras para seguradoras de vida e anuidades. Ao fornecer ferramentas como aplicativos digitais, motores de subscrição personalizáveis e portais abrangentes para clientes, a Bestow ajuda a simplificar todo o processo de seguro, desde a cotação até a administração de apólices. A empresa foca em aumentar a velocidade e a eficiência das operações de seguro, permitindo que as seguradoras lancem novos produtos rapidamente e otimizem suas capacidades de atendimento ao cliente.

Descrição

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels • Manage paid media budgets and targeting to maximize efficiency and pipeline contribution • Contribute to SEO/AEO efforts across the buyer journey • Run pipeline review cadence with Sales and provide marketing-sourced forecasting data • Lead win-loss analysis and apply insights to targeting and messaging • Manage Salesforce campaign structures and hygiene for attribution and reporting • Own channel-to-pipeline attribution and ROI reporting • Manage partner and vendor relationships and allocate channel, event, and ABM budgets • Design target-account methodology and tiering with Sales • Build personalized account-based campaigns and track account engagement against pipeline movement and deal speed • Activate Product Marketing positioning into channel and ABM campaigns • Maintain and optimize the martech stack and run testing across channels, account plays, and messaging • Leverage AI tools to accelerate campaign execution, targeting, and personalization • Collaborate with Integrated Marketing, Creative, Product Marketing, Communications, Sales, and external partners • Execute event lead capture, scoring, and follow-up • Integrate events with digital and nurture campaigns and report event ROI and pipeline contribution

🎯 Requisitos

• Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology • Experience owning execution and contributing channel and Sales insights to strategy • Experience running paid media, email/nurture, ABM, and events • Experience owning pipeline reviews, attribution, forecasting contribution, and win-loss analysis • Experience building or running ABM programs, including account tiering and personalized account-level campaigns • Fluency in Salesforce or similar CRM and marketing automation platforms • Ability to structure campaigns for clean reporting • Data-driven program improvement using performance data • Builder’s mindset and ability to create structure and processes from scratch • Comfort with AI-powered marketing tools • Ability to collaborate across Marketing, Sales, and external partners or agencies • Fintech, insurtech, or platform-business experience is a plus • Must reside in the contiguous 48 states of the United States • Must address U.S. work authorization and visa sponsorship requirements

🏖️ Benefícios

• Competitive salary and equity based on role • Flexible paid time off • Parental leave programs • 100% paid-premium option for medical, dental, and vision insurance • Lifestyle stipend supporting physical, emotional, and financial wellbeing • Flexible work-from-home policy • Remote and WFH options • Access to a state-of-the-art office in Dallas for those who prefer an office setting • Employee-led diversity, equity, and inclusion initiatives • Substantial growth opportunities