Paid Social Manager

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🕒 Junho 24

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BetterPool

SiteLinkedInTodas as Vagas

11 - 50 funcionários

A BetterPool é uma empresa com foco em inovação, como evidenciado por sua marca e aviso de direitos autorais. Embora detalhes específicos sobre suas operações não sejam fornecidos no texto, a infraestrutura da empresa para oferecer vagas de emprego sugere que ela está estabelecida e provavelmente opera em um dos muitos campos potenciais. O nome da empresa implica uma conexão com serviços de pool ou coletivos, mas mais informações são necessárias para uma classificação precisa da indústria.

Descrição

• Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms. • Own budget allocation across channels and campaigns - you know when to shift spend and why. • Monitor performance daily and make real-time adjustments to bidding, targeting, creative, and budget to hit CAC and volume targets. • Manage the full campaign lifecycle from launch to scaling to sunset. • Partner with the Video Editor & Graphic Designer to brief creative that is grounded in performance data - you know what hooks work, what formats win by platform, and how to communicate that clearly to a creative team. • Run structured creative tests (hook tests, format tests, CTA tests) with clear hypotheses and clean measurement frameworks. • Build a creative learning system - every test produces an insight, every insight informs the next brief. • Own paid social reporting - weekly performance summaries, creative scorecards, and channel-level CAC tracking. • Maintain attribution clarity across platforms - you understand the limitations of in-platform data, how MMPs like AppsFlyer fit into the picture, and how to triangulate when signals conflict. • Identify trends, anomalies, and opportunities in the data before they become problems or missed wins. • Partner with the broader growth team to understand downstream metrics - installs, activations, deposits, LTV - not just top-of-funnel numbers.

🎯 Requisitos

• 3-5+ years of hands-on paid social experience, with direct ownership of Meta Ads Manager and at least one other major platform. • Proven track record of scaling paid social campaigns efficiently - you have CAC and ROAS numbers you're proud of and can speak to them specifically. • Real platform fluency: you understand Meta's algorithm behavior, TikTok creative dynamics, mobile conversion quirks, and MMP attribution edge cases. • Strong creative instincts - you can tell a good ad from a bad one, brief a creative team with precision, and understand why certain hooks convert. • Comfortable building and reading dashboards - you don't need a data analyst to tell you how your campaigns are performing. • High degree of personal agency - you don't wait to be told what to do, you identify a problem, figure it out, and deliver, start to finish. • Avid sports fan - you follow the games, understand the culture, and can instinctively recognize what will land with a sports audience. • Passion for fantasy sports and real-money contests is a huge plus - you must get why winning $1,000,000 from a $25 entry in a Survivor contest is a massive headline, and you know how to frame a big win. • Familiar with AI and an understanding of how to use it to enhance your workflow.

🏖️ Benefícios

• Medical, Dental, & Vision Insurance • 401K/Retirement Plan Options • Flexible PTO • Annual company retreats & team offsites • A work from home stipend • Frequent company-wide games with cash prizes