Senior Growth Marketing Manager

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🕒 Julho 17

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BetterSleep by Ipnos

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2011

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

Healthcare • Food & Beverage • Consulting

BetterSleep por Ipnos é um aplicativo de bem-estar projetado para melhorar a qualidade do sono e o bem-estar geral. Oferece uma variedade de recursos que promovem o sono, incluindo música, meditações e histórias apoiadas pela ciência do sono. O app permite que os usuários misturem vários sons como ruído marrom, ruído branco e paisagens sonoras naturais para criar ambientes de sono personalizados. Confiado por milhões em todo o mundo, o BetterSleep ajuda os usuários a adormecerem mais rápido e acordarem revigorados, contribuindo para a redução do estresse e da ansiedade. Também oferece um teste gratuito e conteúdo premium para relaxamento mais profundo e melhoria do sono.

Descrição

• You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets • You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution • You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results • You will support in making proactive investment recommendations • You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating • You will continually strive for higher volume and margins with ongoing optimization • You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions • You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation • You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment • You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas • You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.

🎯 Requisitos

• BS/BA in marketing or any other relevant field preferred • 8 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment • Experience in Meta advertising and Google AdWords • Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, Sigma, or others • Data junkie and Excel wizard preferred • Collaborative, hard working, execution-oriented, eager to get results and succeed • Great grasp of numbers with love for data and analytics • Good sense of marketing, consumer interaction, usability and persuasion • Eager to stay in the loop on market trends, particularly around creative strategy • Tech-savvy; eager to incorporate AI workflows to improve efficiency • Excellent communication (oral and written), time management and organizational skills • Bonus (not mandatory but good to have): • Experience working with influencers or acting talent • Experience integrating ad accounts with Claude MCPs (or similar)

🏖️ Benefícios

• Competitive salary & compensation • Excellent health, dental, and vision coverage • Retirement plan with employer matching • Commuter & lunch benefits (UberEats) • Free access to telehealth & BetterHelp services • A product loved by millions — and admired by the press • Awesome people to work with • The chance to help people live a better life, every day