Growth Marketing Manager

🕒 Julho 15

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Risepoint

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📣 Marketing

📚 Educação

Consulting • Marketing • Education

A Risepoint é uma empresa de tecnologia educacional que faz parceria com universidades públicas e privadas regionais para projetar, lançar e expandir programas de graduação online focados no mercado de trabalho. Ela oferece serviços de marketing, suporte ao estudante, suporte ao corpo docente, implementação de tecnologia, monitoramento de desempenho e pesquisa de ROI estudantil para ajudar as instituições a expandir o acesso, aumentar as matrículas e oferecer programas de alto retorno para adultos que trabalham.

Descrição

• Own paid media strategy and execution, ensuring campaigns are paced, optimized, and aligned to performance goals • Assist in monitoring media spend and lead pacing with a high degree of accuracy and accountability • Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations • Proactively identify platform expansion opportunities, tactical tests, and industry trends to drive continuous improvement in media strategy • Collaborate with third party vendors on campaign launch strategy and opportunities • Support the onboarding of new university partners and programs, contributing to initial campaign and landing page setup, creative development, account structure, and strategic recommendations • QA, monitor and optimize performance for new program campaigns at partner schools, ensuring early-stage campaigns ramp efficiently and hit established benchmarks • Help establish KPIs and performance benchmarks for new programs, and ensure a smooth transition to steady-state management • Collaborate with cross-functional teams — including project management, creative, integrated marketing, and marketing operations • Partner with cross-functional team members to develop and maintain standard operating procedures (SOPs) that improve consistency and efficiency across the team • Identify opportunities to streamline workflows and contribute to scalable processes that support team growth • Serve as a primary media contact in new partner and new program launch projects • Deliver clear performance updates that tell the story behind the data • Act as a subject matter expert for paid media best practices across search, social, and display channels

🎯 Requisitos

• Minimum of 5 years of paid media or digital marketing experience • Bachelor's degree in Marketing, Communications, or a related field • Proficiency in Microsoft Office Suite, with advanced skills in Microsoft Excel or Google Sheets • Hands-on experience managing campaigns in Google Ads, Facebook/Meta Ads Manager, Microsoft Ads, and/or LinkedIn Ads • Experience with reporting and visualization tools such as Google Looker Studio, Tableau, or Power BI • Strong analytical mindset with demonstrated ability to translate data into actionable strategy • Excellent written and verbal communication skills, including experience presenting to stakeholders • Proven ability to manage multiple accounts or cross-functional projects simultaneously in a fast-paced environment, coordinating stakeholders across teams • Comfort working with project management or collaboration tools (e.g., Asana, Monday.com, Trello, Smartsheet) to track tasks, timelines, and stakeholder commitments • Self-directed with strong problem-solving skills and sound business judgment

🏖️ Benefícios

• Health insurance • Paid time off • Professional development opportunities