Senior Lead, Demand Generation

🕒 Junho 3

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EDB

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2004

🏢 Corporativo

🤝 B2B

💰 Venture Round em 2019-10

Software • Enterprise • B2B

A EDB é uma empresa focada em fornecer soluções de software e serviços avançados para o gerenciamento de bancos de dados. É especializada em PostgreSQL, um sistema de gerenciamento de banco de dados open source, e ajuda organizações a implantar, operar e escalar sua infraestrutura de dados de forma eficiente e segura. A EDB oferece ferramentas e suporte para otimização, migração e tuning de performance, tornando-se um parceiro valioso para empresas que buscam maximizar suas capacidades de dados.

Descrição

• We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion. • This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments. • As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices. • You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration.

🎯 Requisitos

• BA/BS in Marketing, Communications, Business, or a related field. • 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution. • Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs. • Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies. • Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels. • Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence. • Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment. • Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners. • Highly collaborative, proactive, and self-directed with strong cross-functional influence. • Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM (preferred). • Experience in the enterprise software, data, or cloud infrastructure space (preferred). • Familiarity with ABM strategies and tools (preferred). • Experience managing agency or vendor relationships for paid media or content syndication programs (preferred).

🏖️ Benefícios

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. • We provide access to CuraLinc to aid employees in health and wellness tips and practices. • Wellness Fridays extending to December 2026! • Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.