Senior Lead, Demand Generation

🕒 Junho 3

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EDB

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2004

🏢 Corporativo

🤝 B2B

💰 Venture Round em 2019-10

Software • Enterprise • B2B

A EDB é uma empresa focada em fornecer soluções de software e serviços avançados para o gerenciamento de bancos de dados. É especializada em PostgreSQL, um sistema de gerenciamento de banco de dados open source, e ajuda organizações a implantar, operar e escalar sua infraestrutura de dados de forma eficiente e segura. A EDB oferece ferramentas e suporte para otimização, migração e tuning de performance, tornando-se um parceiro valioso para empresas que buscam maximizar suas capacidades de dados.

Descrição

• Execute targeted account-based marketing campaigns and takeout plays aligned to priority “Must-Win” accounts and regional sales objectives. • Partner directly with Sales, SDRs, and regional field teams to support account penetration, meeting generation, and pipeline acceleration efforts. • Coordinate and execute multi-channel campaigns including email, webinars, LinkedIn, digital programs, executive events, gifting, and content syndication. • Support sales enablement initiatives by developing campaign toolkits, outreach support materials, messaging alignment, and follow-up workflows. • Help activate and promote EDB content assets, customer stories, webinars, and thought leadership programs to strategic account audiences. • Track campaign engagement, MQL performance, account activity, and pipeline influence metrics. • Monitor campaign effectiveness and optimize targeting, messaging, and channel performance based on results. • Maintain strong alignment with Sales and SDR teams to ensure timely follow-up and visibility into campaign impact.

🎯 Requisitos

• 4–6 years of experience in B2B demand generation, ABM, field marketing, or campaign marketing. • Experience executing integrated marketing campaigns aligned to enterprise sales teams or strategic accounts. • Familiarity with ABM programs, sales plays, and pipeline acceleration initiatives. • Strong project management and campaign coordination skills. • Experience working cross-functionally with Sales, SDRs, and Marketing teams. • Comfortable managing multiple campaigns and priorities in a fast-paced environment. • Strong communication and organizational skills with attention to detail. • Experience with Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, or similar marketing automation and CRM platforms. • Experience supporting enterprise software, cloud, data, or infrastructure technology organizations. • Familiarity with ABM platforms and account engagement tactics.

🏖️ Benefícios

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. • We provide access to CuraLinc to aid employees in health and wellness tips and practices. • Wellness Fridays extending to December 2026! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.