Senior Performance Marketing Specialist

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🕒 Outubro 5

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $75.520 - $111.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Billy Goat Group

1 - 10 funcionários

💼 Consultoria

📦 Logística

Consulting • Logistics • Advertising

O Billy Goat Group é uma empresa especializada em serviços de publicidade direcionada. Eles oferecem soluções para colocar anúncios nos celulares de clientes potenciais que visitam concorrentes ou outros locais estratégicos. O Billy Goat Group oferece soluções de publicidade rápidas e econômicas em comparação com métodos tradicionais de PPC ou SEO, focando no acesso direto aos clientes desejados e no acompanhamento eficiente desde a visualização do anúncio até a entrada no negócio. Sua expertise abrange várias indústrias, incluindo reparo automotivo, construtores de casas, lojas de alimentos para animais de estimação, academias e mais, garantindo campanhas exclusivas para os melhores negócios sem conflitos de interesse.

Descrição

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs • Plan and execute the creative testing roadmap, including briefs, test launches, and experiment readouts • Use Claude, Gemini, and internal AI workflows for strategic research and operations • Partner with the AVP of Growth to develop and improve AI workflows • Build and maintain weekly and monthly creative performance marketing reports • Partner with Brand and Creative on asset needs and translate performance insights into creative direction • Run holdout, geo-split, and incrementality tests; support the AVP of Growth and interpret results against platform-reported numbers • Identify new formats, placements, and platform features for testing • Provide final oversight to ensure AI-automated campaign operations launch accurately and on time • Execute data-driven marketing campaigns that build brand awareness, consideration, loyalty, and company growth

🎯 Requisitos

• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads • Experience with incrementality and/or MMM to measure true lift or causal performance • Comfort working in performance data, including pivot tables and dashboards • Practical AI fluency using LLMs and AI tooling for briefs, copy variants, creative iteration, and reporting • Strong written and verbal communication • Preferred: Experience in a marketplace, resale, ecommerce, or DTC business • Preferred: Familiarity with Motion, Pencil, Smartly, or AdCreative • Preferred: SQL or experience pulling data from Snowflake or BigQuery • Preferred: Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop • Preferred: Mobile app install campaign experience, including AppsFlyer or Branch • Preferred: Interest in or knowledge of sneakers, streetwear, and resale marketplaces

🏖️ Benefícios

• 401K • Paid time off • Dental insurance • Medical insurance • Vision insurance • Disability insurance • Life insurance options

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