Senior Manager, Performance Marketing

🕒 Outubro 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $160.000 - $190.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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Evolve

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A Evolve é uma empresa de aluguel de temporada que oferece uma experiência de reserva perfeita para viajantes que buscam casas de aluguel privativas e profissionalmente limpas. Com foco na hospitalidade, a empresa oferece suporte aos hóspedes 24 horas por dia, 7 dias por semana, garantindo as melhores tarifas em aluguéis de temporada. A Evolve também assegura a satisfação do cliente com a promessa "Fique Tranquilo", solucionando quaisquer problemas que possam surgir. A empresa dispõe de uma ampla variedade de propriedades para aluguel, incluindo casas com características específicas como piscinas, aceitação de animais de estimação e proximidade de destinos populares, como pistas de esqui e praias. A Evolve também apoia a comunidade através de seu programa Building Hospitality e oferece serviços para proprietários iniciarem, gerenciarem e expandirem seus negócios de aluguel.

Descrição

• Own Evolve's paid acquisition program end-to-end, including channel mix, budget, campaigns, creative strategy, and agency relationships • Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels • Monitor qualified-lead delivery against plan and forecast, diagnose performance drivers, and allocate budget for efficient volume • Own monthly spend and volume inputs to the marketing forecast and re-plan in-month when delivery changes • Build and optimize Google Ads and Meta campaigns directly • Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and first-party property, permit, and owner data • Design and analyze tests across audience, creative, bidding, placement, geography, and landing destination • Launch Performance Max, connected TV, podcast, and expanded direct mail channels from zero to one • Develop paid creative strategy with creative partners, including messaging, formats, testing frameworks, and scaling decisions • Help build measurement of incrementality and currently unseen offline channels and partner on attribution • Partner with analytics, product, and sales across the funnel from impression to signed agreement • Lead through evidence and influence as a senior individual contributor on a small, flat team

🎯 Requisitos

• 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns • Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend • Deep platform expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization • Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house • Ownership of forecasting, including monthly spend and volume inputs to a marketing plan and re-planning mid-month when delivery moves • Strong analytical skills and comfort with SQL and a product analytics tool • Ability to interpret channel and funnel data and make investment decisions • Experience developing or executing paid creative strategy in partnership with creative teams or agencies • AI-native working style using tools like Claude for analysis, creative iteration, and reporting

🏖️ Benefícios

• Industry-competitive pay • Equity in the company • 401(k) with a 4% immediate vesting match • 16-18 weeks of paid parental leave for birthing parents • 10 weeks of paid parental leave for non-birthing parents • Infertility coverage • Comprehensive medical, dental, and vision plans • 100% employer-paid dental and vision for individual coverage • Low-cost medical option • 10 free mental health visits • Pet insurance • Generous PTO • RTO (for full-time exempt employees) • Sick leave • Holidays • Personal holiday • Annual Evolve travel credit after one year • Discounts on stays at all Evolve properties • World-class onboarding programs • Learning and development resources • Employee Resource Groups