Growth Lead

🕒 Julho 3

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Binance

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2017

₿ Cripto

💳 Fintech

💰 Initial Coin Offering em 2020-12

Crypto • Fintech

Binance é a principal exchange de criptomoedas do mundo, atendendo a mais de 235 milhões de usuários registrados em mais de 180 países. A plataforma oferece uma ampla variedade de serviços, incluindo a negociação de mais de 350 criptomoedas nos mercados Spot, Margem e Futuros. Os usuários também podem comprar e vender cripto via Binance P2P, obter rendimentos com o Binance Earn e negociar NFTs no marketplace Binance NFT. A Binance oferece taxas de transação baixas e diversas opções de pagamento, tornando-se a escolha preferida de entusiastas de criptomoedas no mundo todo.

Descrição

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met. • Work with global marketing to localize relevant campaigns in service of user growth. • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability. • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns. • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels. • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences. • Grow our user base and increase awareness of the brand in fun, creative and informative ways. • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience. • Manage new media partnerships end-to-end to drive measurable growth. • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth. • Help shape the brand in Argentina.

🎯 Requisitos

• Fluency in Spanish and English is a must. • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry. • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done. • Must have a strong interest and knowledge in crypto/blockchain/technology. • Must be able to work independently. • A university degree relating to Marketing is a plus. • Strong coordination skills and strategic mindset for marketing. • Familiarity with online and offline marketing avenues such as social media, community management, and event management. • Proven experience in growing and managing user base.

🏖️ Benefícios

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)