Growth Manager

🕒 Junho 30

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Binance

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2017

₿ Cripto

💳 Fintech

💰 Initial Coin Offering em 2020-12

Crypto • Fintech

Binance é a principal exchange de criptomoedas do mundo, atendendo a mais de 235 milhões de usuários registrados em mais de 180 países. A plataforma oferece uma ampla variedade de serviços, incluindo a negociação de mais de 350 criptomoedas nos mercados Spot, Margem e Futuros. Os usuários também podem comprar e vender cripto via Binance P2P, obter rendimentos com o Binance Earn e negociar NFTs no marketplace Binance NFT. A Binance oferece taxas de transação baixas e diversas opções de pagamento, tornando-se a escolha preferida de entusiastas de criptomoedas no mundo todo.

Descrição

• Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel. • Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations. • Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion. • Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation. • Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools. • Measure, understand, and report on critical growth metrics to stakeholders across the organisation. • Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs. • Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance. • Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.

🎯 Requisitos

• A minimum of 5 years of experience in lifecycle management. • Experience in launching both large-scale and targeted campaigns throughout the user lifecycle. • Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation. • Experience in user segmentation, customer lifecycle management, and A/B testing. • Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis. • Creative thinking for developing innovative marketing strategies and engaging campaigns. • Crypto enthusiast or strong interest in cryptocurrency and blockchain products. • Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.

🏖️ Benefícios

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)