Senior Growth Lead

Vaga não está no LinkedIn

🕒 Março 19

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

peopleworth

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

👥 RH Tech

🧘 Bem-estar

Consulting • HR Tech • Wellness

A Peopleworth é uma consultoria B2B que ajuda pequenas e médias empresas a melhorarem o capital humano, folha de pagamento, operações de negócios, cibersegurança e saúde mental no local de trabalho. A empresa oferece gestão estratégica de RH e folha de pagamento, desenvolvimento de cultura e desempenho, aconselhamento e coaching, suporte a conformidade e políticas, além de ferramentas operacionais escaláveis através do seu grupo Employer Group para aumentar a eficiência, conformidade e bem-estar dos funcionários.

Descrição

• Own and strengthen the full-funnel growth engine across a portfolio of digital education products. • Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment. • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels. • Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders. • Establish and maintain a reliable single source of truth for growth performance across the portfolio. • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows. • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance. • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes. • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking. • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data. • Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.

🎯 Requisitos

• Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline, with a strong record of improving funnel performance and commercial outcomes. • Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning. • Hands-on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting. • Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology. • Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action. • Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools. • Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows. • Confident use of AI tools to support research, analysis, content iteration, and workflow automation in a practical, results-focused way. • Experience operating effectively in startup or scale-up environments with a high degree of autonomy and pace. • Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams. • Experience in education, edtech, or learner-focused products would be advantageous. • Exposure to SQL or BI tools such as Looker, Metabase, or similar would be beneficial.

🏖️ Benefícios

• Collaborative, people-centred performance culture. • Opportunities to grow in a fast-paced environment. • High ownership and visibility in a role with meaningful commercial impact. • Close collaboration with senior decision-makers and cross-functional teams.