Online Membership Associate – Paid Ads Specialist

Vaga não está no LinkedIn

🕒 Junho 17

🌵 Arizona – Remoto

🌵 Arizona – Remote

💵 $57.000 - $65.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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Center for Biological Diversity

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1989

💼 Consultoria

⚖️ Jurídico

🤝 Sem Fins Lucrativos

Consulting • Legal • Non-profit

O Center for Biological Diversity é uma organização sem fins lucrativos dedicada à proteção de espécies ameaçadas e de locais selvagens. A organização atua em diversos programas, incluindo a conservação de carnívoros, enfrentamento das mudanças climáticas e a defesa da saúde ambiental e justiça. Eles também participam de esforços internacionais relacionados aos oceanos, população sustentável e desenvolvimento urbano. O Centro faz campanhas ativamente por proteções legais para espécies e habitats, buscando reduzir ameaças como destruição de habitat e uso de pesticidas, ao mesmo tempo em que conscientiza o público e incentiva ações para salvar a vida na Terra.

Descrição

• Help implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth. • Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms. • Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels. • Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance. • Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting. • Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments. • Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs. • Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks. • Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements. • Assist in testing multiple versions of creative, copy, audiences, placements, landing pages, and formats across paid channels. • Coordinate with content producers to ensure assets are correctly formatted, labeled, delivered, and ready for launch. • Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth. • Participate in reporting and analyzing metrics on digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends. • Help customize dashboards and reports to deliver actionable insights on paid ad campaigns. • Support the production and maintenance of landing pages, tracking links, UTM systems, pixels, tags, and other campaign infrastructure as needed. • Monitor paid social and digital advertising trends, platform changes, and emerging best practices. • Contribute to team project management tools, production calendars, and campaign planning processes. • Perform other job-related duties as assigned.

🎯 Requisitos

• 3-5 years of experience in digital advertising, paid media, digital marketing, fundraising, advocacy, campaign operations, or a related field. • Experience working in Meta Ads Manager, Google Ads, YouTube advertising, LinkedIn Campaign Manager, TikTok Ads Manager, or similar digital advertising platforms. • Strong organizational skills and careful attention to detail, especially with campaign setup, tracking, naming conventions, budgets, and deadlines. • Ability to analyze campaign performance and communicate clear observations, trends, and recommendations. • Experience supporting paid digital campaigns that use creative testing, audience testing, landing pages, and performance reporting. • Comfort working with spreadsheets, dashboards, project management tools, digital asset systems, and campaign documentation. • Ability to manage multiple projects and timelines in a fast-paced environment. • Knowledge of the current digital advertising landscape and emerging paid media trends. • Strong written communication and copy-writing skills. • A mission-minded self-starter able to work independently or collaboratively with a geographically distributed team and organization. • A passion for and knowledge of the natural world and biodiversity. • Willingness to speak up and offer recommendations, suggestions, and ideas. • Strong understanding of and commitment to justice, equity, diversity, accessibility, and inclusion.

🏖️ Benefícios

• Fully paid medical premiums for staff, and greatly discounted for families. • Fully paid dental and vision premiums for staff and their families. • Generous employer contribution to HSA and HRA’s. • Lifestyle Spending Account (LSA) provided for reimbursement of eligible wellness expenses. • Center paid premiums for Short Term and Long-Term Disability provided for all staff. • Center paid premiums for Basic Life Insurance for all staff. • Discounted premiums for pet discount program. • For all regular staff 403(b) plan with employer match and increasing employer paid contributions. • Generous time off policies, including 13 paid holidays per year and 5 “personal” days awarded each year. • Vacation accrual starts at a rate of 15 days annually, but it may be higher commensurate with experience, and paid sick days accrue at a rate of 10 days per year. • Center Paid Time Off for parental leave, personal leave, caretaker leave and even pet caretaker leave. • After 5 years of service, all employees receive a 12-week paid sabbatical. • Relaxed work atmosphere and dress code.