Head of Retail Sales

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Birdman

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📣 Marketing

💼 Consultoria

💰 $5.400.000 Venture Round em 2017-05

Marketing • Consulting

Os valores das pessoas, os meios de comunicação, tudo continua a mudar rapidamente. Questões sociais estão se tornando cada vez mais importantes e não podem ser ignoradas nos negócios. O que move as pessoas em uma era em que os métodos convencionais e ortodoxos não são mais aplicáveis? Acreditamos que são as estratégias respaldadas por insights aguçados e uma criatividade ousada que excede as expectativas. Somos uma empresa de Estratégia & Criatividade que resolve desafios sociais e de negócios com uma dose estratégica de brincadeira. Criar soluções inovadoras ao cruzar negócios, criatividade e tecnologia. Essa é a nossa força na Birdman. Continuaremos a apoiar o crescimento do seu negócio promovendo a transformação digital, uma questão importante, construindo estratégias de marketing e fornecendo propagandas e promoções "visíveis", que fazem pleno uso da tecnologia digital. Já recebemos mais de 450 prêmios nacionais e internacionais, incluindo o Cannes Lions, Clio Awards e One Show.

Descrição

• Build and lead the B&M organization: start as an individual owner of the channel, then hire and scale a high-performing team and broker network over time • Own the B&M P&L: define strategy and drive revenue, margins, and profitable growth, balancing short-term performance with long-term value creation • Lead retail strategy & expansion: define channel priorities and sequencing, and personally drive early account acquisition before scaling the team • Own sales & distribution (sell-in): build and manage relationships with buyers, brokers, and distributors (UNFI, KeHE, etc.), initially in a highly hands-on manner • Drive sell-through & velocity (sell-out): ensure strong in-store performance through direct involvement in merchandising, promotions, and retail execution • Own trade marketing & merchandising: design and execute retail activation strategies, rolling up sleeves in early stages to test and refine what works • Manage trade spend with ROI discipline: treat trade spend as a customer acquisition lever, with hands-on ownership of testing, measurement, and optimization • Define pricing & pack strategy: balance competitiveness, margins, and velocity through both strategic design and tactical execution • Build retail playbooks: develop scalable frameworks from first principles, based on direct execution and learnings in-market • Operate across strategy and execution: move seamlessly between high-level planning and day-to-day execution, doing whatever is required to drive results • Collaborate cross-functionally: work closely with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution • Leverage omnichannel opportunities: connect retail with digital channels to maximize customer acquisition, retention, and lifetime value

🎯 Requisitos

• Proven track record **building (from near zero) and scaling** a CPG brand in US retail to $50M–$100M+ revenue • Deep experience in **Brick & Mortar within Health, Wellness, or VMS**, with strong understanding of retail dynamics and velocity drivers • Strong relationships with **key retailers, brokers, and distributors** (e.g., Whole Foods, Sprouts, Costco, UNFI, KeHE) • Hands-on experience driving both **sell-in and sell-out**, with focus on **velocity, repeat purchase, and in-store performance** • Strong expertise in **trade marketing, merchandising, and retail execution** • Experience managing **trade spend with ROI discipline**, treating it as a lever for **customer acquisition and long-term value (LTV)** • Experience owning a **channel or business P&L**, with solid understanding of pricing, margins, and promotions • Demonstrated ability to **build from scratch and scale teams over time**, starting hands-on • Ability to operate as a **“jack of all trades”**, combining strategy with execution • Understanding of **omnichannel dynamics**, using retail to drive acquisition and repeat • High level of **ownership, accountability, and execution speed** • Ability to operate effectively in **high-growth, high-ambiguity environments** • **Genuine interest in health, wellness, and nutrition**, with strong alignment to the category and consumer