Product Marketing Lead

🕒 6 dias atrás

🦀 Maryland, Washington – Remoto

infoinfo

💵 $100.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Bizzabo

Bizzabo

51 - 200 funcionários

💼 Consultoria

📣 Marketing

✈️ Turismo

Consulting • Marketing • Travel

A Bizzabo é uma plataforma completa de gestão de eventos que viabiliza experiências imersivas presenciais, virtuais e híbridas. Ela oferece um Event Experience OS que permite gerenciar eventos, engajar públicos e gerar resultados relevantes para os negócios, sempre priorizando a privacidade dos dados dos participantes. A Bizzabo atende a uma ampla variedade de clientes, desde empresas da Fortune 100 até empresas de tecnologia em expansão, e desempenha um papel fundamental no networking, na descoberta, na promoção e na venda de ingressos para eventos.

Descrição

• Own positioning and messaging for Bizzabo's Event Experience OS • Translate agentic capabilities into clear value for enterprise event leaders • Run product launches end to end, including go-to-market narrative, pricing and packaging input, launch plans, field readiness, and customer communications • Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis • Build sales pitches, demo storylines, one-pagers, and RFP content • Partner with Sales and Solutions leadership to train the field • Lead Forrester and Gartner analyst relations, evaluation submissions, briefings, and peer review presence • Build customer case studies, reference programs, and proof metrics with Account Management • Drive customer adoption through release communications, programs, and executive business review content • Maintain the messaging, product, and competitive knowledge powering the company's Claude Skills • Report directly to the Co-founder and CMO • Collaborate across Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement

🎯 Requisitos

• 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers • Experience as the lead or sole product marketer • Experience using AI agents, ideally Claude, to automate real GTM workflows • Track record of positioning complex platforms for business and technical buyers • Track record of winning against an entrenched incumbent • Strong sales enablement instincts and ability to create field-used narratives and assets • Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation • Excellent writing skills • Ability to work independently and ship without a large team • Nice to have: experience with Claude Cowork, Claude Skills, or similar agentic tools • Nice to have: experience in event technology, martech, or another platform sold to marketing teams • Nice to have: experience marketing agentic or AI-first products to enterprise buyers • Nice to have: experience with a three-sided value story involving organizers, attendees, and sponsors • Nice to have: fluency with Salesforce, HubSpot, and Gong, and comfort pulling data from them

🏖️ Benefícios

• Generous time-off benefits • Quarterly mental health days • Quarterly team-building events (Bizzabreaks) • Comprehensive insurance options with employer premium coverage • 401(k) plan with employer matching • Equity program • Paid parental leave • Sabbatical leave on milestone anniversaries (BizzaBirthdays)

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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