Senior Product Marketing Manager – Lifecycle & Customer Communications

🕒 Outubro 19

🌵 Arizona, California, +12 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $135.000 - $166.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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Caribou

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🚘 Automotivo

🛡️ Seguros

💸 Finanças

Automotive • Insurance • Finance

A Caribou é uma empresa especializada em ajudar os clientes a refinanciar seus empréstimos de automóveis para obter melhores taxas e economizar dinheiro. A empresa oferece um processo simples e totalmente online que permite aos usuários verificar ofertas de empréstimos competitivas sem impactar seu score de crédito. Ao refinanciar, os clientes economizam em média R$130 por mês em pagamentos de carro. A Caribou enfatiza a transparência nas suas transações financeiras e fornece suporte dedicado ao cliente durante todo o processo de refinanciamento. Além disso, oferece produtos opcionais para proteger o valor do veículo, como garantias estendidas. A Caribou visa simplificar a experiência de refinanciamento, tornando-a rápida e acessível para todos os usuários.

Descrição

• Set and execute the end-to-end Lifecycle strategy and customer communications journey • Maintain communications architecture across email, SMS, in-app messaging, and call scripting across funnel stages • Build segmentation and targeting frameworks based on user behavior, lead source, intent, lifecycle stage, and telemetry signals • Leverage AI for content generation, creative personalization, and campaign optimization • Partner with Product and UX teams on contextual in-app messaging, tooltips, and guided flows • Partner with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to drive conversion lift • Lead cross-functional GTM strategies for feature releases, product tiers, and service enhancements • Define target audiences, messaging, channels, and success metrics for product launches • Equip Sales, Operations, and Customer Success teams with call scripts, pitch collateral, release briefs, and customer playbooks • Establish experimentation frameworks, including holdout-based incrementality testing • Own lifecycle marketing platforms and vendor relationships • Establish governance, deliverability best practices, and scalable operational processes • Partner with Legal and Compliance on customer communications review governance • Collaborate with Voice of Customer, Marketing, and User Research teams to uncover friction points and inform messaging and product roadmaps

🎯 Requisitos

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing • Proven track record of managing multi-channel communications across email, SMS, call scripts, and in-app messaging across complex conversion funnels • Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo • Experience with product analytics tools such as Amplitude or Mixpanel • Experience leveraging modern AI workflows for content generation and campaign optimization • Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments • Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams • Exceptional ability to craft high-converting, compliant, and audience-tailored messaging • Experience in Fintech, lending, or highly regulated industries with strict compliance considerations • Experience integrating AI decisioning engines into active marketing automation flows • Proficiency in SQL or BI visualization tools such as Tableau or Looker • Consistent attendance, availability, and active engagement throughout the full scheduled shift • Pre-employment background check required as a condition of employment

🏖️ Benefícios

• Eligible for annual performance-based incentive • Equity options • 401(k) retirement plan • Generous paid time off including Flexible Time Off (FTO) for all employees • 100% paid parental leave for all parents • Highly subsidized medical, dental, and vision plans • Fully company-paid mental health, disability, and basic life insurance • Optional HSAs with Caribou HSA contributions • FSAs • Supplemental life and health insurance • Legal insurance • Pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program