Senior Manager, Audience GTM

🕒 Outubro 16

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $137.900 - $221.400 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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ServiceTitan

1001 - 5000 funcionários

Fundada em 2012

💼 Consultoria

📦 Logística

📣 Marketing

💰 $200.000.000 Series G em 2021-06

Consulting • Logistics • Marketing

ServiceTitan é uma plataforma de software abrangente projetada para a indústria de serviços, oferecendo soluções para melhorar a produtividade e a rentabilidade das empresas. Apresenta uma variedade de recursos, incluindo despacho, agendamento, marketing, relatórios e ferramentas de experiência do cliente, adaptadas para áreas como encanamento, HVAC, serviços elétricos e mais. A ServiceTitan busca capacitar as empresas ao otimizar operações, melhorar o fluxo de caixa e oferecer experiências superiores aos clientes através de uma plataforma tudo-em-um. O software inclui análises de dados em tempo real, opções de financiamento e capacidades móveis para apoiar as necessidades operacionais dos empreiteiros e aumentar suas fontes de receita. Ao consolidar múltiplas funções de negócios em uma única plataforma, a ServiceTitan visa ajudar os empreiteiros a crescer de forma rentável e eficiente.

Descrição

• Own and evolve go-to-market strategy for ServiceTitan FieldRoutes and Property Care products • Align positioning, target audience, and launch plans across Marketing, Sales, and Product • Own product marketing and positioning with Product Management • Translate roadmap input into go-to-market plans with owners, timing, and success metrics • Set cadence and framework for launches, campaigns, and market or segment expansion • Own end-to-end demand generation strategy from awareness through lead and opportunity creation • Build and manage pipeline plan and demand generation budget against revenue targets • Forecast and report on funnel performance • Influence paid media, content, email, SEO/GEO, web, and social channel mix • Own inbound pipeline generation targets, campaigns, content, offers, and nurture programs • Partner with RevOps on lead scoring, routing, and SLAs • Monitor and report inbound funnel health, including volume, conversion, and velocity • Report pipeline and inbound performance to senior leadership • Collaborate with Demand Generation channel teams to prioritize and align programs • Partner with Sales leadership on pipeline coverage, lead quality, and campaign-to-close alignment • Partner with Product on launch timing, feature positioning, and beta or early-access programs • Partner with RevOps on funnel definitions, attribution, forecasting, systems, and reporting processes

🎯 Requisitos

• 3–5 years in demand generation, growth marketing, or go-to-market roles • Experience owning full-funnel strategy and pipeline targets • Experience building and scaling inbound pipeline programs • Track record of hitting pipeline or revenue targets • Experience leading go-to-market strategy and product launches in partnership with Sales and Product • Strong cross-functional leadership across channel teams, Sales, Product, and RevOps • Strong communication and executive presence • Fluency with funnel metrics and attribution • Comfort building and defending a data-driven pipeline plan • Experience managing or mentoring people, or leading cross-functional pods, is a plus • Experience in recurring, subscription-style home and field services verticals, pest control, lawn care, or pool and spa is a strong plus • Familiarity with vertical SaaS or field service management software

🏖️ Benefícios

• Flexible time off • Learning and development opportunities • Comprehensive onboarding program • Leadership training • Programs and events • Bonusly and peer-nominated awards • Company-paid medical, dental, and vision • 100% employer-paid medical, dental, and vision options • 90% dependent coverage • FSA and HSA • 401k match • Telehealth options including One Medical memberships • Parental leave and support • Up to $20k in fertility services, including IUI and IVF • Surrogacy and adoption reimbursement • On-demand maternity support through Maven Maternity • Free breast milk shipping through Maven Milk • Pet insurance • Legal advisory services • Financial planning tools • Annual bonus • Equity • Holistic suite of benefits

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