Senior Product Marketing Manager

🕒 Outubro 15

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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Colibri Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

O Colibri Group é líder no campo da educação profissional, dedicado a ajudar indivíduos a avançar e se adaptar em suas carreiras. A empresa oferece experiências de aprendizagem de primeira classe, adaptadas a várias profissões, incluindo imóveis, saúde, serviços financeiros, ensino, avaliação e contabilidade. O Colibri Group se orgulha de uma abordagem holística à aprendizagem profissional, oferecendo programas educacionais envolventes, oportunidades de mentoria e recursos que se alinham aos interesses e objetivos de seus alunos. Através de seus programas, o Colibri Group capacita milhões de profissionais a alcançarem seus objetivos de carreira e prosperarem em várias indústrias.

Descrição

• Define and own the Healthcare B2B product marketing approach across a growing product portfolio • Set priorities, positioning, messaging, and go-to-market plans • Build value propositions, buyer personas, segmentation, and customer journeys • Lead customer and competitive research and develop competitive frameworks • Turn market intelligence into recommendations for Marketing, Sales, and Product • Partner with Product Managers on product planning and roadmap discussions • Lead product launches from planning through market readiness • Align narratives, messaging, customer-facing content, and cross-functional deliverables • Equip Sales and go-to-market teams with resources, competitive insights, and consistent messaging • Coordinate Product, Engineering, Sales, Client Success, Marketing, and Content partners • Resolve challenges, align priorities, and keep initiatives moving • Define and track launch performance, customer adoption, engagement, and business impact metrics • Use insights to improve future plans • Report to the Head of B2B Marketing

🎯 Requisitos

• 6+ years of hands-on product marketing experience in B2B or enterprise software • Current or recent ownership of go-to-market strategy, product launches, positioning, and messaging • Demonstrated track record bringing complex products, platforms, or product portfolios to market • Ability to translate customer needs into compelling value propositions • Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle • Ability to build alignment without direct authority • Strong customer and competitive research skills • Ability to develop frameworks and communicate actionable market insights • Clear, confident communication and strong interpersonal skills • Proactive problem-solving approach and comfort asking questions and driving decisions • Data-informed mindset with experience using performance metrics and customer feedback • Familiarity with clinical healthcare audiences or solutions is a plus, not a requirement • Experience in continuing education, workforce development, or a multi-brand or portfolio business is a plus • Prior healthcare experience is not required • Hands-on product marketing experience, ownership of go-to-market and positioning work, and effective cross-functional partnering are required

🏖️ Benefícios

• Individual contributor role with visibility across the Healthcare B2B business • Opportunity to shape the story behind a growing portfolio serving healthcare organizations and professionals • Direct collaboration with Product, Sales, Marketing, and Client Success partners • Opportunity to build stronger processes and influence go-to-market strategy • Potential future leadership paths as business needs evolve • Mission-driven organization with visible impact • Thoughtful, respectful, and transparent hiring process • Inclusive work environment • Equal Opportunity Employer