Customer Marketing Manager – Adoption & Lifecycle

🕒 Maio 6

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Bloomerang

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2012

🤝 Sem Fins Lucrativos

☁️ SaaS

🤲 Filantropia

💰 $33.000.000 Debt Financing em 2021-02

Non-profit • SaaS • Charity

Bloomerang é um software de gerenciamento de doações voltado para a comunidade, projetado para oferecer uma melhor experiência de doação e ajudar as organizações a prosperarem. Ele oferece uma plataforma abrangente, feita sob medida para ONGs, incluindo recursos como gestão de banco de dados de doadores, ferramentas de marketing e engajamento, soluções de relatórios e análises, e sistemas de gestão de voluntários e membros. Bloomerang tem como objetivo melhorar a retenção de doadores e aumentar a eficácia da arrecadação de fundos, equipando as ONGs com as ferramentas necessárias para nutrir relacionamentos e impulsionar doações. Confiado por mais de 23. 000 organizações, o Bloomerang ajuda as ONGs a arrecadar mais fundos e criar mudanças duradouras por meio de operações simplificadas e uma experiência do usuário intuitiva.

Descrição

• Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth • Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing • Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale • Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion • Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs • Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data • Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

🎯 Requisitos

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue • Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-making • Hands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimization • Deep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROI • Proficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectively • Demonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindset • Effective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagement

🏖️ Benefícios

• You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. • You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more! • You’ll receive a 401k match to help invest in your future. • Everything you need to be successful, shipped right to your door. You got this. We got you.