Customer Marketing Manager

Vaga não está no LinkedIn

🕒 Maio 5

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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KPA

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1986

☁️ SaaS

📋 Conformidade

🤝 B2B

💰 $5.000.000 Private equity em 2011-11

SaaS • Compliance • B2B

A KPA é uma fornecedora de serviços integrados de software e treinamento para EHS (meio ambiente, saúde e segurança) e conformidade regulatória. Sua plataforma oferece ferramentas SaaS configuráveis—relatórios móveis, gerenciamento de incidentes, rastreamento de SDS/químicos, gerenciamento de ativos e contratados, painéis e análises—junto com um sistema de gestão de aprendizado integrado e treinamento de segurança específico para a indústria. A KPA atende empresas dos setores de construção, manufatura, energia, utilidades, mineração e seguros para ajudar a reduzir incidentes, gerenciar riscos e manter a conformidade regulatória.

Descrição

• The Customer Marketing Manager owns the strategy and execution of programs that drive pipeline and product adoption, expand customer lifetime value, and build a vibrant community of advocates who fuel Novara's growth. • Roughly 60-70% of this role is focused on customer marketing — lifecycle communications, expansion campaigns, referral programs, and cross-functional alignment with Customer Success, Product, and Sales. • The remaining 30-40% is dedicated to customer advocacy, including management of the customer community platform, community content and activities, and customer references.

🎯 Requisitos

• 5+ years of B2B customer marketing experience, with direct ownership of lifecycle programs, customer communications, or expansion campaigns. • Experience in working at a high-growth SaaS company • Demonstrated ability to build and execute programs that drive measurable outcomes: adoption, expansion, or retention. • Hands-on experience with customer advocacy programs, including referrals, references, reviews, or community management. • Experience managing or working within an advocacy or community platform (Influitive experience is a strong plus). • Strong copywriting and content development skills across email, web, and long-form formats. • Comfortable working cross-functionally with Customer Success, Sales, and Product teams. • Analytical mindset that is able to build basic reporting, track KPIs, and translate data into program decisions. • B2B SaaS or compliance/technology industry experience preferred.

🏖️ Benefícios

• Medical • Dental • Vision • Flexible Spending Accounts • PTO • Paid and Floating Holidays • 401k with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits