Integrated Marketing Manager

🕒 Agosto 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $95.000 - $125.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Blue Acorn iCi

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

📣 Marketing

🏥 Saúde

Consulting • Marketing • Healthcare

A Blue Acorn iCi é uma provedora líder de soluções de transformação digital, com foco em entregar experiências digitais de alto impacto para empresas. Especializa-se em tecnologias como Enterprise Content Management (gestão de conteúdo corporativo), estratégia de comércio digital, Customer Intelligence e otimização orientada por dados. Como Parceira Acreditada da Adobe, a Blue Acorn iCi utiliza plataformas e sistemas para aprimorar a eficiência dos negócios e o desempenho dos sites, atendendo clientes de setores como bens de consumo, varejo, serviços financeiros, saúde e mídia. Seus serviços incluem desenvolvimento de e-commerce, consultoria em experiência digital e marketing de performance, com o objetivo de criar jornadas do cliente fluídas e personalizadas.

Descrição

• Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, and logistics • Develop and implement marketing plans to generate event revenues • Create engaging event experiences • Work with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders • Support Adobe partner marketing efforts • Lead marketing efforts for 1:1 engagements, one-to-many events, and large sponsorships • Develop and implement joint marketing and sales campaigns aligned with Adobe and Infosys • Identify opportunities and gaps and create initiatives to drive sales metrics and revenue • Support digital campaigns, including automated Salesforce campaigns • Support content efforts, including blog posts and new sales materials • Build and maintain relationships with technology partners through co-marketing, meetings, and business planning • Support go-to-market efforts for joint events, activations, and strategic partner positioning • Define the Blue Acorn iCi brand/Infosys Aster within the parent company and Adobe • Manage Pardot email campaigns, monthly newsletters, and custom forms • Analyze marketing efforts and connect Pardot activities to Salesforce metrics, including investment, engagement, opportunities, and ROI • Administer Salesforce/Account Engagement for marketing; build and track campaigns, manage dashboards, upload leads, and support email marketing • Own Blue Acorn iCi's LinkedIn social media strategy, including planning, scheduling, analysis, and reporting • Build awareness of Blue Acorn iCi insights, solutions, initiatives, and offerings within Infosys's Digital Experience audience • Support partner and company newsletters and client campaigns • Publish, update, and report on the corporate website • Develop and manage LinkedIn and Google advertising campaigns, analyze effectiveness, adjust strategies, and evaluate new platforms

🎯 Requisitos

• 4–6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems • Strong experience and understanding of Pardot and Salesforce • Proven event management experience on a large scale, including industry tradeshows, and small scale, including intimate client gatherings • High attention to detail and ability to articulate trends and results through data • Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness • Strong multitasking and program management skills • Self-motivated and proactive with an assertive yet professional demeanor • Ability to collaborate across departments • Bachelor's degree, preferably in marketing, communications or related field • Experience in the B2B services industry, preferably in SaaS/Tech • Experience with Salesforce reporting and administration is a plus • Must have unrestricted authorization to work in the United States without employer sponsorship now or in the future • Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship

🏖️ Benefícios

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • Paid time off • 401(k) • Competitive benefits package