VP, Marketing

🕒 Março 12

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BoomPop

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤝 B2B

🏪 Marketplace

💰 $14.000.000 Series A em 2022-11

B2B • Events • Marketplace

A BoomPop é uma empresa focada em apoiar pequenas empresas, oferecendo uma plataforma para eventos virtuais e serviços de planejamento de eventos. Eles fazem parceria com mais de 100 pequenas empresas, com 95% de seus anfitriões sendo pequenos negócios de 10 pessoas ou menos. A BoomPop enfatiza iniciativas voltadas para causas, apoiando a sustentabilidade, empresas de propriedade de mulheres e minorias. Seus serviços incluem planejamento completo de eventos, planejamento rápido, assistência a eventos com tecnologia de IA, gestão de convidados e eventos pré-construídos e selecionados. A plataforma da BoomPop ajudou pequenas empresas a garantir receitas significativas ao realizar eventos virtuais, especialmente durante a pandemia. Eles estão comprometidos com altos padrões de segurança de dados e oferecem ferramentas de estimativa de orçamento e guias de cidades para facilitar a organização de eventos.

Descrição

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing • Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing • Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features • Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue • Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives • Own BoomPop’s messaging and positioning • Ensure our story is consistent, differentiated, and grounded in real customer value • Build scalable marketing programs across digital channels, lifecycle marketing, content, and events • Oversee marketing analytics, reporting, and attribution to drive data-informed decision making • Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

🎯 Requisitos

• 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment • Experience building marketing functions that generate measurable pipeline and support enterprise sales motions • Strong leadership track record with the ability to hire, develop, and retain high-performing teams • Deep expertise across product marketing, demand generation, and go-to-market strategy • Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms • Strong communication, analytical, and organizational skills with the ability to influence across executive teams.

🏖️ Benefícios

• Competitive salary + equity, with tons of room for career growth • Company sponsored 401(k) • Generous PTO • Paid parental leave • Flexibility to work from anywhere • Amazing annual team-wide and department offsites • World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered • $50/month phone stipend • Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.