Social Media Manager

Vaga não está no LinkedIn

🕒 Julho 19

🇮🇳 Índia – Remoto

💵 ₹10.000 / mês

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

💕 Gerente de Mídias Sociais

👻 Score fantasma 49%

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• Aberta há 116 dias.

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Brand Arbor Services and Retail LLP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2010

🍽️ Alimentos e Bebidas

🏨 Hospitalidade

Food & Beverage • Hospitality

A Brand Arbor Services and Retail LLP é uma empresa emergente sediada na Índia, no setor de Alimentos e Bebidas, focada em criar e expandir conceitos de restaurantes de serviço rápido (QSR) para o mercado de massa. Fundada em 2011, o negócio começou operando uma franquia do Brewberry's no IIT Bombay e, desde então, lançou seus próprios conceitos de QSR, incluindo The Campus Hub e My Juice Club. A empresa enfatiza a franquia e a hospitalidade como maneiras de expandir sua presença em campi e locais de consumo.

Descrição

• Develop and execute the overall digital marketing strategy aligned with business objectives. • Manage all social media platforms including Instagram, Facebook, LinkedIn and YouTube. • Create and maintain monthly content calendars. • Plan and optimize paid campaigns across Meta, Google and other digital channels. • Manage influencer marketing and creator collaborations. • Oversee website updates, SEO and organic traffic growth. • Execute email marketing and customer engagement campaigns. • Monitor campaign performance using Google Analytics, Meta Business Suite and other reporting tools. • Track competitor activities, emerging trends and customer insights to improve marketing effectiveness. • Create engaging brand communication across all digital platforms. • Coordinate with photographers, designers, videographers and content creators. • Write compelling captions, campaign copy and product communication. • Build and nurture the online community through active engagement. • Ensure consistency in brand messaging and visual identity across all touchpoints. • Plan and execute trade marketing initiatives across Bhopal and Indore. • Manage retail branding including POSM, in-store visibility and merchandising. • Execute product sampling campaigns, college activations and local marketing events. • Coordinate with sales teams for market launches and promotional campaigns. • Monitor retail execution quality and ensure brand visibility standards are maintained. • Work closely with distributors and retail partners to improve in-store presence and customer engagement. • Measure effectiveness of trade marketing investments and recommend improvements. • Recruit, train and manage marketing interns across Bhopal and Indore. • Allocate weekly tasks and monitor execution quality. • Conduct regular reviews and provide coaching and feedback. • Build standard operating processes for marketing execution. • Foster a culture of ownership, creativity and accountability. • Track KPIs across digital and offline marketing activities. • Measure: Reach Engagement Lead Generation ROAS Follower Growth Retail Activation Effectiveness Campaign ROI. • Prepare weekly and monthly marketing dashboards with actionable insights. • Recommend improvements based on data and market learnings.

🎯 Requisitos

• Bachelor's degree in Marketing, Business Administration, Communications or a related field. • 3–6 years of experience in Digital Marketing, Brand Marketing or Trade Marketing. • Experience in FMCG, Food & Beverage, Consumer Goods or D2C brands preferred. • Strong understanding of Meta Ads, Google Ads and social media marketing. • Knowledge of SEO, Google Analytics (GA4), Google Search Console and basic website management. • Experience in planning retail activations and trade marketing campaigns. • Excellent communication and project management skills. • Strong analytical mindset with the ability to convert insights into action. • Comfortable managing multiple projects simultaneously. • Ability to travel regularly between Bhopal and Indore.

🏖️ Benefícios

• Health insurance • Paid time off • Professional development opportunities • Flexible work hours

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