Principal Product Manager, Growth

🕒 Maio 16

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Brightside Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

⚕️ Seguro de Saúde

🧘 Bem-estar

☁️ SaaS

Healthcare Insurance • Wellness • SaaS

A Brightside Health é um provedor de serviços de saúde mental online que oferece cuidados personalizados para indivíduos com ansiedade, depressão, PTSD, transtorno bipolar, entre outros. Eles fornecem tanto terapia quanto serviços psiquiátricos, incluindo o gerenciamento de medicação, através de uma plataforma virtual. A Brightside adota uma abordagem personalizada com apoio 1:1, rápido acesso a profissionais licenciados e foco em resultados mensuráveis. Suas ofertas inovadoras incluem um programa de Cuidados de Crise específico para indivíduos com alto risco de suicídio. O serviço é projetado para ser acessível e está coberto por seguros, proporcionando opções convenientes de cuidados com a saúde mental para pacientes a partir dos 13 anos.

Descrição

• Diversify the DTC funnel. • Define and execute the strategy for scaling paid social and other paid channels alongside our existing paid-search acquisition. • Make Brightside resilient against single-channel concentration risk. • Personalize the funnel by channel and intent. • Lower-intent prospects from one channel shouldn't be treated the same as higher-intent prospects from another. • Design differentiated creative, landing experiences, and — where the data supports it — different funnel flows for different audiences. • Orchestrate the messaging journey alongside the funnel. • Partner with lifecycle marketing to design and test the email and SMS touchpoints that move prospects through to conversion and activation — with the same channel-and-intent-aware lens as the on-site funnel. • Conversion doesn't only happen on-site; it happens between sessions. • Sharpen targeting on our largest paid channel. • Replace today's more generic approach with tactics that differentiate by prospect CAC:LTV. • Move from "more traffic" to "better-economics traffic." • Lift partner and health-system referrals. • Build for the operations team, too. • Run rigorous experiments. • Define hypotheses, design A/B tests, interpret results, and ship the wins. • Partner with engineering to make the funnel dynamic.

🎯 Requisitos

• 10+ years of product management experience, with 5+ years owning growth, acquisition, or funnel optimization at a consumer subscription, marketplace, or healthcare company. • A track record of setting product strategy at function or org level — making the calls about what to invest in and what to deprioritize, and defending those calls to executive stakeholders. • Not just executing within a strategy someone else set. • Deep performance marketing literacy. • You've partnered with senior marketing leaders to scale paid search, paid social, and adjacent channels, and you can hold your own on creative strategy, audience segmentation, and attribution. • Comfort thinking across the full prospect journey — on-site funnel and lifecycle messaging (email, SMS) — not just web. • A track record of using segmentation and CAC:LTV reasoning to make product decisions sharper — not just analytical theater. • Strong experimentation discipline. • You've designed and shipped A/B tests at scale, and you know when not to test. • Comfort building both customer-facing and internal-tooling features. • You see operational leverage as part of growth, not a distraction from it. • Comfort partnering with senior marketing leadership on channel strategy, including the judgment to push back where product evidence diverges from marketing intuition. • Comfort operating in a regulated industry (healthcare, fintech, or similar) and engaging clinical, legal, or compliance stakeholders where relevant. • Comfort with autonomy and broad scope at a Series C–stage company. You set your own priorities.

🏖️ Benefícios

• A competitive salary • Company equity / stock options • Fully paid for comprehensive health care (medical, dental, vision) • Pet Insurance • Life Insurance & Short / Long Term Disability • 401k Plan • Unlimited PTO and sick leave • Parental Leave • Work remotely and whatever schedule works best for you • Additional memberships and perks