Creative Strategist

🕒 Setembro 22

🌲 North Carolina – Remoto

infoinfo

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎨 Estrategista Criativo

👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Brightspeed

Brightspeed

1001 - 5000 funcionários

Fundada em 2022

💼 Consultoria

📦 Logística

📡 Telecomunicações

💰 $500.000.000 Private Equity Round em 2023-05

Consulting • Logistics • Telecommunications

A Brightspeed é uma provedora de serviços de internet de fibra que oferece planos de internet de alta velocidade sem contratos anuais ou taxas de rescisão. Eles oferecem uma variedade de planos, incluindo um plano de 2 Gig para streaming, jogos, videochamadas e uploads e downloads sem esforço, um plano de 1 Gig para múltiplos usuários de alta largura de banda, um plano de 500 Mbps para streaming em HD e jogos competitivos, e um plano de 200 Mbps para pequenas residências. A Brightspeed enfatiza o fornecimento de internet rápida e confiável com preços transparentes e está focada em expandir a conectividade para áreas desassistidas. Eles oferecem promoções especiais, como três meses de serviço gratuito para novos clientes de fibra.

Descrição

• Lead the end-to-end development and execution of creative assets for paid media and direct response campaigns • Develop and execute creative messaging strategies translating marketing objectives, audience insights, and customer needs into compelling creative • Develop and author full-funnel strategic creative briefs covering objectives, audiences, messaging, offers, calls-to-action, and channel requirements • Partner with Marketing Strategy, Media, and CRM teams to align creative concepts with channel strategy • Guide creative concepts and executions through strategic direction and actionable feedback • Manage production workflows, timelines, feedback cycles, approvals, and final asset delivery • Ensure creative quality, accuracy, brand alignment, on-time delivery, and budget adherence • Use campaign performance data and customer insights to refine messaging, offers, formats, and design • Lead A/B and other creative testing and optimization initiatives • Coordinate with internal stakeholders and external agencies on creative asset development and delivery • Establish creative execution best practices and processes, including briefing standards, asset management, review frameworks, documentation, and test-and-learn methodologies • Stay current on creative, digital marketing, direct response, and channel trends • Perform other duties as assigned

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred, or equivalent combination of education and relevant experience • 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing • Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail • Experience collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or external agencies • Demonstrated experience managing end-to-end production of marketing assets, including timelines, feedback cycles, approvals, and delivery • Ability to translate marketing objectives and audience insights into effective creative execution • Excellent written and verbal communication skills • Ability to develop clear, comprehensive creative briefs and articulate creative direction • Strong project management and organizational skills • Ability to manage multiple campaigns and production workflows simultaneously • Ability to interpret campaign performance data and customer insights and translate findings into creative recommendations • Ability to provide clear, constructive creative direction and feedback • Strong attention to detail and commitment to creative quality, accuracy, and brand consistency • Strong collaboration skills across Marketing Strategy, Media, CRM, Analytics, Product Marketing, and Creative teams • Ability to manage competing priorities and deadlines in a fast-paced, cross-functional environment • Preferred: experience supporting customer acquisition, growth marketing, or performance marketing programs • Preferred: experience with creative briefing, digital asset management systems, project management platforms, and marketing workflow tools • Preferred: experience in telecommunications, technology, subscription-based services, or other consumer-focused industries

🏖️ Benefícios

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off programs • Remote, hybrid, office, or field-based work arrangements depending on the position, business needs, and individual circumstances • Technology that enables the team to stay connected • Reasonable accommodations during the hiring process for qualified individuals with disabilities/veterans

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