Manager, Creative Strategy

🔥 20 horas atrás

🌲 North Carolina – Remoto

🌲 North Carolina – Remote

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎨 Estrategista Criativo

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Brightspeed

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2022

💼 Consultoria

📦 Logística

📡 Telecomunicações

💰 $500.000.000 Private Equity Round em 2023-05

Consulting • Logistics • Telecommunications

A Brightspeed é uma provedora de serviços de internet de fibra que oferece planos de internet de alta velocidade sem contratos anuais ou taxas de rescisão. Eles oferecem uma variedade de planos, incluindo um plano de 2 Gig para streaming, jogos, videochamadas e uploads e downloads sem esforço, um plano de 1 Gig para múltiplos usuários de alta largura de banda, um plano de 500 Mbps para streaming em HD e jogos competitivos, e um plano de 200 Mbps para pequenas residências. A Brightspeed enfatiza o fornecimento de internet rápida e confiável com preços transparentes e está focada em expandir a conectividade para áreas desassistidas. Eles oferecem promoções especiais, como três meses de serviço gratuito para novos clientes de fibra.

Descrição

• Lead strategic creative direction, development, and execution of high-impact marketing campaigns driving customer acquisition and revenue growth • Partner with Marketing Strategy and Demand Generation & Lifecycle Marketing teams to translate business priorities, target segments, and customer insights into campaign frameworks, messaging strategies, and creative approaches • Lead creative and messaging strategy for integrated campaigns across paid media, CRM, eCommerce, direct mail, and email • Establish campaign themes, messaging hierarchies, value propositions, and creative direction across channels • Oversee development and execution of creative assets across paid media and direct response channels • Lead and mentor a team responsible for creative strategy, execution, and campaign asset development • Manage creative production budgets, forecasting, spend management, and resource reallocation • Lead creative testing and experimentation to improve messaging, offers, creative formats, and campaign performance • Partner with Analytics and Media teams to evaluate performance and optimize creative effectiveness • Establish and manage end-to-end campaign development processes from briefing and concept development through production and launch • Collaborate cross-functionally with Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams • Manage creative agency relationships, strategic direction, feedback, and performance expectations • Perform other duties as assigned

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field • 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline • Experience preferably within performance marketing, customer acquisition, or demand generation environments • Experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels • Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution • Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications • Ability to translate marketing strategies, business objectives, audience insights, and customer needs into creative strategies • Strong understanding of performance marketing and creative’s role in customer acquisition, engagement, conversion, and revenue growth • Ability to develop and execute creative test-and-learn plans and translate results into campaign optimizations • Ability to interpret campaign data, customer insights, and performance analytics • Strong leadership and people management skills • Strong agency and stakeholder management skills • Ability to manage multiple campaigns, priorities, budgets, and deadlines • Strong cross-functional collaboration and influencing skills • Excellent written, verbal, and presentation skills • Occasional evening or weekend availability during critical campaign launches, production schedules, or other business-critical activities • Master’s degree in Marketing, Communications, Advertising, Business, or a related field (preferred) • Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment (preferred) • Experience in telecommunications or another subscription-based, consumer-focused industry (preferred)

🏖️ Benefícios

• Competitive compensation • Comprehensive medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401(k) plan with company match • Voluntary benefits • Paid time off programs • Home or company office work environment • Technology enabling team connectivity • Occasional travel for agency meetings, production activities, internal meetings, or other business needs